Motion picture news booking guide (Apr 1923)

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BOOKING GUIDE 89 References: Reviewed issue Nov. 25, 1922, page 2680. First Run Showings: Pages 65, Jan. 6; 184, Jan. 16; 562, Feb. 3, 1923. Advertising: Pages 1570-1, Sept. 30; 1953, Oct. 21; 2109, Oct. 28; 2504, Nov. 18, 1922. ROMANCE LAND. Produced and distributed by Fox. Released Feb. 11. 1923. Star, Tom Mix. Director, Edward Sedgwick. Length, 3,9 75 feet. Synopsis: Burlesque of a western, with the plot swinging into melodramatic action, which includes a rodeo show and a chase or two. Features a romantic cowboy who dreams of rescuing damsels in distress. He finally rescues one from a runaway — the girl being the daughter of a wealthy rancher, who is. trying to force her into marriage with the foreman. He agrees, however, to give his consent to the winner of the rodeo. The cowboy wins and rescues the girl after she has been kidnapped.. References: Reviewed issue Feb. 24, 1923, page 941. First Run Showings: Pages 685, Feb. 10; 1164, March 10, 1923. Advertising: Insert, July 8; 324, July 22, 1922; 648, Feb. 10, 1923. .Newspaper Displays: Page 1039, March 3, 1923. — S — SALOME. Produced by Nazimova Productions. Distributed by Allied Prod. & Dist. Corp. Released Feb. 15, 1923. Star, Nazimova. Director, Charles Bryant. Length, 5.595 feet. Synopsis: Adaptation of Oscar Wilde's play of the same name. Tragedy of Biblical figures which treats of Salome's mad whim for Jokaanan's head after she has been repulsed by him. Her mother, Herodias, agrees with her, but King Herod, tries in vain to make her withdraw her request. She consents to dance for him if he grants her favor. His passion for her overcomes his scruples in sparing Jokaanan. Salome had sworn to kiss Jokaanan's lips. Since he had spurned her in life, thus would she gratify her revenge by kissing the lips in death. At the sight of Salome with Jokaanan's head on a charger, Herod, overcome with repugnance, orders his soldiers to slay her. References: Reviewed issue July 29, 1922, page 557. First Run Showings: Pages 184, Jan. 13; 309. Jan. 20; 440, Jan. 27; 559-60, Feb. 3; 1039, Mar. 3, 1923. Advertising: Pages 761, Feb. 17; 883, Feb. 24; 1006, Mar. 3; 1109, Mar. 10; 1224 Mar 17 1923 Exploitation: Pages 462, Jan. 27; 1281, Mar. 17, 1923. Newspaper Displays: Page 560, Feb. 3, 1923. SCANDALOUS TONGUES. Distributed by Playgoers Pictures. Released Oct. 22. 1922. Star, Enid Bennett, with Fred Niblo. Director, Victor Schertzinger. Length. 4,232 feet. Synopsis: Small-town drama of deep heart appeal. Tells of a bar-room slavey and village outcast who blossoms into the town's pride and joy. The village goes " dry " and Jim Bradley is forced out of town and into the bootlegging business. Jim's daughter, Nell, has grown up to hate all church folks, but when the new minister happens to come upon their new roadhouse and is given some real hootch for lemonade, there is an hour's heart-to-heart talk and Nell is made to see things in a different light. Nell is given an education. She marrie9 the minister. References: Reviewed issue Oct. 14, 1922, page 1895. Advertising: Pages 2124-5, Oct. 28; 2996, Dec. 16, 1922.