Motion picture news booking guide (Apr 1923)

BOOKING GUIDE 99 THIRD ALAEM, THE. Produced by Emory Johnson. Distributed by Film Booking Offices of America, Inc. Released Jan. 7. 1923. Star, Ralph Lewia. Director, Emory Johnson. Length, 7 reels. Synopsis: Melodramai founded on life of a fireman. Exposition of the; modern fire-fighters, the risks they undergo, the perils they confront in pursuit of their duties. When motor apparatus is introduced in fire department Dan is retired. Unable to find other employment, he accepts job as laborer. He sees his old fire horse hitched to a cart, liater his son is accused of stealing' the horse and Dan is lodged in jail when he takes the blame. The son joins the department. There is a big fire. The doctor's daughter is saved by Dan's son. Dan gives valuable aid. In the end he is given charge of all the old fire horses and a little farm. His son wins the doctor's daughter. References: Reviewed issue Dec. 23, 1922, page 3226. First Run Showings: Pages 65, Jan. 6; 209, Jan. 20; 559, 561, Feb. 3; 685, Feb. 10; 818-9, Feb. 17; 929, Feb. 24; 1040, March 3; 1163, March 10, 1923. Advertising: Pages 1914-5, Oct. 14; 3145, Dec. 23, 1922; 143, Jan. 13; 242-3, Jan. 20; 403, Jan. 27; 1241, March 17, 1923. Lobby Displays: Pages 823, Feb. 17; 1282, March 17, 1923. Exploitation: Pages 454, Jan. 27; 702, Feb. 10; 825, 829, Feb. 17; 939, Feb. 24; 1049, March a; 1171, 1175, March 10; 1282, 1284, March 17, 1923. Window Displays: Page 1171, March 10, 1923. Newspaper Displays: Pages 185, Jan. 13; 442, Jan. 27; 1168, March 10, 1923. THIRTY DAYS. Produced by Famous Players-Lasky. Distributed by Paramount. Released Jan. 8, 1922. Star, Wallace Reid. Director, James Cruze. Length, 4,930 feet. Synopsis: A farce comedy of the melodramatic type. Adapted from the play. In befriending a beautiful Italian woman, John Floyd incurs the jealousy of her husband, a reservist who is leaving for Italy in 28 days. In seeking safety from the man, John gets his friend, Judge Hocker, to send him to jail for thirty days. He, however, finds the Italian there also. John is greatly embarrassed when his fiancee finds him there. He is pardoned just before the Italian is to sail. The Italian's wife warns John, who, with the aid of two prison pals, and his fiancee capture the villain, wrap him up in a rug and deliver him to the steamer bound for Italy. References: Reviewed issue Dec. 2, 1922, page 2799. First Run Showings: Pages 3207-8, 3210, Dec. 23, 1922; 63, Jan. 6; 185, 187, Jan. 13; 310-11, Jan. 20; 442, Jan. 27; 560, Feb. 3; 687, Feb. 10; 931, Feb. 24; 1089, March 3, 1923. Advertising: Pages 2779, May 20; 5. July 1; 2723, Dec. 2, 1922. Lobby Displays: Page 938, Feb. 24, 1923. Exploitation: Pages 461-2, Jan. 27; 937, Feb. 24; 1045, 1065, March 3, 1923. Newspaper Displays: Page 3370, Dec. 30, 1922. THORNS AND ORANGE BLOSSOMS. Produced by Preferred Pictures, Inc. Distributed by Al Lichtman Corp. Released Dec. 10, 1922. With Kenneth Harlan, Estelle Taylor and Edith Roberts. Director, Louis Gasnier. Length, 6,971 feet. Synopsis: Heart interest drama. Based on stage play. Alan Randolph, betrothed to an American girl, becomes temporarily fascinated in Spain with Rosita Mendez, opera singer and popular idol of Spain. She becomes enamored of him and follows him to America, where he secretly weds Violet Beaton. American girl. Eventually a child is born. Rosita does not believe Alan married. A scuffle ensues and she suffers a gunshot wound in the shoulder. Alan is found guilty and sentenced to five years. Rosita, still hopeful, repents and assists him in his escape. She acknowledges his innocence, on sight of the baby, and a pardon follows. References: Reviewed issue Nov. 25, 1922, page 2680. First Run Showings: Pages 3210. Dec. 23, 1922; 312, Jan. 20; 560, 562, Feb. 3; 686, 688, Feb. 10; 817, Feb. 17; 929-30, Feb. 24; 1164, March 10, 1923. Advertising: Pages 828, Aug. 19; 2622-3, Nov. 25; 2731, Dec. 2; 2890-1, Dec. 9; 3156-7, Dec. 23, 1922; three-page insert, Jan. 20; 997, March 3; 1123 March 10; 1226, March 17, 1923. Newspaper Displays: Page 928, Feb. 24, 1923. THREE WHO PAID. Produced and distributed by Fox. Released Jan. 7, 1923. Star, Dustin Farnum. Director, Colin Campbell. Length, 4,859 feet. Synopsis: Western melodrama. Action and some romance. Young man is determined to avenge his brother's death when the latter is left to die in the desert. He starts out to make the three men responsible pay. One of them kills himself, another is killed by the hero in self-defence, while the third is punished in a fire from which he is rescued by the young man so that he will confess. Hero defends John Casper, a school teacher. It later develops that *' John " is a woman hiding from her husband who married her for her money. He protects the girl and wins her love. References: Reviewed issue Jan. 6, 1923, page 74. First Run Showings: Page 687, Feb. 10, 1923.