Motion picture news booking guide (Apr 1923)

Record Details:

Title:
Motion picture news booking guide
Date:
Apr 1923
Publisher:
New York : Motion Picture News, Inc.
Volume:
Motion picture news booking guide (Apr 1923)
Leaf #:
000109
Language:
English
Collection:
Hollywood Studio System, Early Cinema, and Year Book
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Motion Picture News was the leading film industry trade journal during the 1920s. Founded in 1908 as a counterweight to the dominant Moving Picture World, the News was the voice for the independent, non-Trust, producers. Later Motion Picture News expanded its coverage to the entire industry, supporting the independent exhibitor with objective film reviews, summaries of programs at theatres across the nation, activities of regional exchanges in the cities with regional exchanges, and excellent coverage of the coming of sound and screenings and stage shots at the major New York City theatres. -- David Pierce, 2013
Date Added:
December 02, 2023
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What a Small Town Exhibitor Says: — I SCRAPED up all the loose change I could get hold of and booked this picture. I borrowed a few extra dollars from my wife for extra advertising. She kicked on letting me have it, and said I should have taken the money I paid for the picture and bought a new Ford. I had the picture pretty well advertised, and on the opening I went down to the show all set for the usual costume flop. Like most small town exhibitors, I had very little faith in costume pictures. The show was scheduled to start at 7:45 p. m. About dark they started to come, the lame, the halt, the rich and the poor — in automobiles, vehicles and on foot. They seemed to come from every direction, and most of them all at once. At 7:15 the standing room was all sold and we were turning them away. The attendance held up each night and for the one matinee. In my ten years as an exhibitor I have never shown a picture that gave the general satisfaction that this one did. I had nothing but praise from everyone who saw it. Mr. Exhibitor, if you want a picture that will give your house more prestige than it has ever had, I advise you to get this one. R. W. HICKMAN, Lyric Theatre Greenville, 111. MARION DA VIES in "When Knighthood Was in Flower" By Charles Major. Settings by Joseph Urban. Directed by Robert Vignola A COSMOPOLITAN PRODUCTION A PARAMOUNT PICTURE 109