Motion picture news booking guide (Oct 1923)

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BOOKING GUIDE 63 When Your Feature Fails What Then?— " But a Christie Comedy on the bill sent them out feeling fine and they forgot all about the punk special attraction," wrote Danny, of Film Daily, recently about a show at an " important house " on the Coast. When your feature fails to please, you may still know your audience will go away " feeling fine" if you also show Short Subjects bearing this trade-mark. THE SPICE OF THE PROGRAM CHRISTIE COMEDIES MERMAID COMEDIES (Jack White Productions) HAMILTON COMEDIES JACK WHITE COMEDY SPECIALS JUVENILE COMEDIES TUXEDO COMEDIES CAMEO COMEDIES "SING THEM AGAIN SERIES" "SECRETS OF LIFE" LYMAN H. HOWE'S HODGE-PODGE WILDERNESS TALES By Robert C. Bruce The Only Nationally Advertised Short Subjects EDUCATIONAL FILM EXCHANGES, Inc E. W. HAMMONS, President