Motion picture news booking guide (Apr 1924)

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Box Office Business! They are Tried and Proved Pictures. They have a sensational record of earnings behind them. They are the " high spots " of the current season and box-office gushers for wide awake showmen. They have the stars; they have tremendous entertainment value; they have story value; they have every exploitation angle ! PICTURE BOX OFFICE REPORT FOOLS HIGHWAY From the amazing story of "My Mamie Eose" by Owen Kildare and featuring beautiful Mary Philbin. Directed by Irving Cummings. "Closed one of the biggest weeks this season with "Fools Highway" Great audience picture." — Wm Raynor, Rcade's Hippodrome, Cleveland, Ohio. THE LAW FORBIDS An intense screen drama of sustained interest with a surprise ending. A remarkable cast including Baby Peggy. Robert Ellis, Elinor Faire. Directed by Jesse Robbins. "Full of the sort of thing known as 'human interest.' Babv Peggy does the best work of her career. Holds the interest throughout. A good, money making film, this." — N. Y. Morning Telegraph. VALENTINO Featured with Carmel Myers in "A Society Sensation," a Universal re-issue de-luxe in which this star again proves his box-office powers. "A Society Sensation, a real sensation. Packed nur Tower Theatre all week." — Joheph Friedman, Tower Theatre, St. Paul, Minn. HOOT GIBSON The scoen's most popular outdoor star in a group of outdoor action romances — Blinky, The Ramblin' Kid. The Thrill Chaser, Hook and Ladder, Ride for Your I ife. 40 Horse Hawkins. "Hoot Gibson is sure there with the stuff. Everybody well pleased." — J. Kendall. Stailand Theatre. Mo; den, Manitoba. LAURA LA PLANTE A magnetic new ner.sonality in breezy fast-action comedy: a charming infectiously delightful star in the first of her big new pictures — "Excitement." Hailed by all who have seen her in her first stellar role as a fascinating screen figure. Tn the words of the Chicago Evening American — "radiant." FAST STEPPERS Billy Sullivan is starred in this series of thrilling racing stories from the pen of Gerald Beaumont and published in The Red Book Magazine. Directed by Edward Laemmle. Again Universal comes through with a great series of two reel action stories of tremendous popular appeal. Sullivan outshines anything he ever attempted before in a sporting role. LEATHER PUSHERS From the inimitable Collier's Weekly stories by H. C. Witwer, breathing the life of the prize ring and snapping with the quick action of the national sport. "Went over big! You can't go wrong with Sullivan." — O. L. Meister, Whitehouse Theatre, Milwaukee, Wis. the pictures you have not played. Book them at once. Each is a demonstrated box-office success ! ! presented by CARL LAEMMLE 7