Motion picture news booking guide (Apr 1924)

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BOOKING GUIDE 23 First Run Showings: Pages 1994, Oct. 27; 2240, Nov. 10; 2462, Nov. 24; 2559, Dec. 1; 2999, Dec. 29, 1923. Advertising: One page insert, July 28; 1 pg. insert, Oct. 6; 1 pg. insert, Nov. 3, 1923. DISCONTENTED HUSBANDS. Produced by Waldorf Prod. Distributed by C. B. C. Film Sales Corp. Released, Jan. 15, 1924. Featuring James Kirkwood and Cleo Madison. Director, Edward J. Le Saint. Length, 5,421 feet. Theme: Domestic drama, dealing with martial affairs of wealthy man who feels he has outgrown his wife. He becomes involved in affair with another man's wife, but when this woman's husband elopes with his own daughter, they are all brought to their senses, and mutual understanding and reconciliations follow. References: Advertising: Pages 566, Aug. 4; 689, Aug. 11; 2904, Dec. 22, 1923; 281, Jan. 19. DOES IT PAY? Produced and distributed by Fox. Released. Oct. 7, 1923. With Hope Hampton. Director, Charles Horan. Length, 6,652 feet. Theme: Eternal triangle showing an erring parent getting a divorce and marrying a temptress whose only asset is youth. Discovers her treachery and returns to his family — to be forgiven. References: Reviewed issue Sept. 8, 1923, page 1218. First run showings: Pages 2122, Nov. 3; 2364, Nov. 17; 2999, Dec. 29, 1923. Advertising: Pages 649, Feb. 10; 778, Feb. 17; 899, Feb. 24; three page insert, June 30; 149, July 14; 250, July 21; 354, 356, July 28; 470, Aug. 4; 612, 614-5, Aug. 11; 724, Aug. 18; 852, Aug. 25; 1012, Sept. 1; 1503-4, Sept. 29, 1923. Newspaper Displays: Pages 2883, Dec. 22, 1923. DON'T CALL IT LOVE. Produced by Famous Players-Lasky. Distributed by Paramount. Released, Dec. 30, 1923. With Agnes Ayres, Jack Holt, Nita Naldi, Theo. Kosloff and Rod La Rocque. Director. William de Mille. Length, 6,457 feet. Theme: Romantic comedy-drama exploiting central character who is given to one amour after another. Since she is an opera singer she believes that having a continuous grand passion will make her sing better. References: Reviewed issue Jan. 5, 1924", page 74. First Run Showings: -Pages 57, Jan. 5; 159-60. Jan. 12; 263, Jan. 19; 375-6, Jan. 26; 500, Feb. 2; 632, Feb. 9; 737, Feb. 16; 1194, Mar. 15; 1310, Mar. 22, 1924. Advertising: Page insert, Sept. 1; 2176. Nov. 10; 2617-S, Dec. 8; 2720, Dec. 15; 2931-2, Dec. 29, 1923; 4, Jan. 5; 107, Jan. 12, 1924. DRIVTN' FOOL, THE. Produced by Regents Picture Corp. Distributed by Hodkinson. Released. Sept. 12, 1923. Featuring Wally Van, Patsy Ruth Miller and Alec B. Francis. Director, Robert J. Thornby. Length, 5,739 feet. Theme: Comedy-drama of an irresponsible youth who is an auto speed fiend. Is not taken seriously by sweetheart's father until he saves him from ruin by a mad dash across the continent. References: Reviewed issue Sept. 8, 1923, page 1213. First run showings: Pages 1764b, Oct. 13; 1992, 1994, Oct. 27; 2122, Nov. < DRIVIIN FOOL" featuring WALLY VAN Patsy Ruth Miller Alec B.Francis Presented hy Regents Pictures Corp. (Distributed by HODKINSON Season 1Q24-1925 Thirty First-Run Pict