Motion picture news booking guide (Apr 1924)

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BOOKING GUIDE Theme: A crook melodrama with a comedy flourish exploiting a picture within a picture — the crook being: captured by means of the film. References: Reviewed issue Sept. 22, 1923, page 1447. First run showings: Pages 2559, Dec. 1; 2880, Dec. 22; 2998, Dec. 29, 1923: 737, Feb. 16, 1924. Advertising: Pages 1485. Sept. 29; 1716, Oct. 13; 1948-9, Oct. 27; 2215, Nov. 17; 2629, Dec. 8, 1923; 28, Jan. 5; 112, Jan. 12, 1924. LET NOT MAN PUT ASUNDER. Produced by J. Stuart Blackton. Distributed by Vitagraph. Released, Feb. 1924. Starring Lou Tellegen and Pauline Frederick. Director, J. Stuart Blackton. Length, 7 reels. Theme: Drama of divorce, showing its effect upon modern men and women. Man and woman, each divorced, turn to each other, but in the end they realize that their original attachments were stronger. Society incidents figure throughout. References: First run showings: Pages 374, Jan. 26; 1087, Mar. 8, 1924. Advertising: Two page insert, July 28; 2904, 2911-14, Dec. 22; 3058-9, 3061-2, 3064-9, Dec. 29, 1923; 77, 81, 86, 88-9, Jan. 5; 167-8. 174-8, Jan. 12; 279-81, 283-5, 296, 300, Jan. 19; 347, 353, 397-401, 407-14, Jan. 26; 455, Feb. 2; 595, Feb. 9; 1049, Mar. 8, 1924. LIGHT THAT FAILED, THE. Produced by Famous Players. Distributed by Paramount. Released, Nov. 11, 1923. With Jacqueline Logan, Percy Marmont, Sigrid Holmquist and David Torrence. Director, George Mel-• ford. Length, 7,013 feet. Theme: A dramatic romance dealing with an artist's ambition, love and tragic career admirably acted but carrying a somewhat depressing note. References: Reviewed issue Nov. 17. 1923, page 2386. First Run Showings: Pages 2240, Nov. 10; 2363-4, Nov. 17; 2462. Nov. 24; 2559, Dec. 1; 2667-8, Dec. 8; 2782-3, Dec. 15; 2882, Dec. 22; 2998-9, Dec. 29, 1923; 262, Jan. 19, 1924. Advertising: Page insert, Sept. 1; 2063, Nov. 3; 2176-7, Nov. 10; 2295, Nov. 17; 2511, Dec. 1; 2719, Dec. 15; 2931-2, Dec. 29, 1923; 5, Jan. 5; 107, Jan. 12, 1924. Lobby Displays: Pages 164, Jan. 12: 638, Feb. 9, 1924. Exploitation: Page 2790, Dec. 15, 1923. LILY OF THE ALLEY. Produced and distributed by Hepworth Prod. Released, Feb. 15, 1924. Starring Henry Edwards and Crissie White. Director, Henry Edwards. Length, 6 reels. Theme: Melodrama of slums. Bill, lovable though dissolute, loves Lily who spurns him because of his habits. Later she marries him. He reforms. She becomes dissatisfied, leaves him and he returns blind and helpless. After struggle with his enemy she recovers his money and wakes to realization that his blindness has been a dream. References: Advertising: Pages 1402, Sept. 22, 1923; 1342, Mar. 22, 1924. LISTEN LESTER. Produced by Sacramento Pictures Corp. Distributed by Principal Pictures Corp. Released, Feb. 8, 1924. With Louise Fazenda, Eva Novak, Harry Mvers and Geo. O'Hara. Director, Wm. A. Seiter. Length, 5.488 feet.