Motion picture news booking guide (Apr 1924)

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BOOKING GUIDE 55 2881, Dec. 22, 1923; 57, Jan. 5; 159, Jan. 12; 261, 263, Jan. 19; 375, Jan. 26; 633, Feb. 9; 855, 857, Feb. 23; 968, Mar. 1; 1311, Mar. 22, 1924. Advertising: One page insert, July 28; 3 pg. insert, Nov. 17, 1923; 8 pg. insert, Jan. 5; 1 pg. insert, Jan. 19; 1924. Exploitation: Pages 66, Jan. 5; 397, Jan. 26; 1202g, Mar. 15, 1924. Newspaper Displays: Page 967, Mar. 1, 1924. POISONED PARADISE. Produced by" B. P. Schulberg, Preferred Pictures. Distributed by Al Lichtman Corp., Preferred Pictures. Released, Feb. 29, 1924. With Clara Bow and Kenneth Harlan. Director, Louis Gasnier. Length, 6,800 feet. Theme: Romantic melodrama with a Monte Carlo background, revolving youth and girl who fall in love. He is victimized by crooks, but is saved by timely rescue. References: Reviewed issue March 15, 1924, page 1208. Advertising: Pages 2455, May 26; 2832, June 16; 1 pg. insert, July 7; 2 pg. insert, Aug. 25; 2 pg. insert, Sept 8; 1863, Oct. 20, 1923; 824, Feb. 23, 1924. PONJOLA. Produced by Sam E. Rork. Distributed by Asso. First National. Released, Oct. 1923. With James Kirkwood, Anna Q. Nilsson, Tully Marshall. Director, Donald Crisp. Length, 6,960 feet. Theme : Story of regeneration after hero has sunk to depths — he being rescued by girl whose love and sympathy have been aroused. References: Reviewed issue Oct. 27, 1923, page 2016. First run showings: Pages 1882, Oct. 20; 2120-22, Nov. 3; 2241, Nov. 10; 2363, 2365. Nov. 17; 2463, Nov. 24; 2557-9, Dec. 1; 2780-1, Dec. 15; 2883, Dec. 22, 1923; 58, Jan. 5; 263, Jan. 19; 376, Jan. 26; 500-1, Feb. 2, 1924. Advertising: Two page insert, May 26; 42. Julv 7; 258. July 21; 745, Aug. 18; 1516, Sept. 29; 2023, Oct. 27; 2218-9, Nov. 10; 2434-5, Nov. 24; 2540-1, Dec. 1; 2644-5, Dec. 8; 2764-5, Dec. 15, 2972, Dec. 29, 1923; 355, Jan. 26; 712, Feb. 16, 1924. Exploitation: Pages 162, Jan. 12; 864, Feb. 23; 1428, Mar. 29, 1924. Newspaper Displays: Pages 2242, Nov. 10; 2557, Dec. 1, 1923; 500, Feb. 2; 968, Mar. 1, 1924. POTASH AND PERLMITTER. Produced by Samuel Goldwyn. Distributed by Asso. First National Pictures. Released, Sept. 1923. Featuring Barney Bernard, Alex. Carr and Vera Gordon. Director, Clarence Badger. Length, 7,700 feet. Theme: Comedy satire unfolding business methods of partners who antagonistic toward each other on the surface have unbounded affection for each other. References: Reviewed issue Sept. 22, 1923, page 1448. First run showings: Pages 1429, Sept. 22; 1534-5, Sept. 29; 1651, Oct. 6; 1882, 1884, Oct. 20; 1993-4, Oct. 27; 2122, Nov. 3; 2242, Nov. 10; 2363-5, Nov. 17; 2462-3, Nov. 24; 2668, Dec. 8, 1923; 374, Jan. 26; 632, Feb. 9; 856, Feb. 23, 1924. Advertising: One page insert, May 26; pages 43, July 7; 385, July 28; 632, Aug. 11; four page insert, Sept. 22; 1620-1, Oct. 6; 2022, Oct. 27, 1923; 355, Jan. 26, 1924. Lobby Displays: Page 65, Jan. 5; 970, Mar. 1, 1924.