Motion picture news booking guide (Apr 1924)

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BOOKING GUIDE 63 2462, Nov. 24; 2669, Dec. 8; 2998, Dec. 29, 1923; 500, Feb. 2; 632, Feb. 9; 1312, Mar. 22, 1924. Advertising: One page insert, July 28; one page insert, Nov. 3, 1923; insert, Feb. 9, 1924. ' Exploitation: Page 2799, Dec. 15, 1923. SWANSON 'Q Society Scandal Allan Dwan Production & (paramount Cpicture SOCIETY SCANDAL, A. Produced by Famous Players-Lasky. Distributed by Paramount. Released, Feb. 29, 1924. Star, Gloria Swanson. Director, Allan Dawn. Length. Theme: Eternal triangle featuring intimate society life with central figure a victim of scandal when husband sues for divorce. The lawyer for the plaintiff is involved and in due time she beats him at his own game. References: Reviewed issue Mar. 22, 1924, page 1336. First run showings: Pages 1310, 1312, Mar. 22, 1924. Advertising: Pages 309, Jan. 26; 551, Feb. 9; 794, Feb. 23; 915, Mar. 1; 1035, Mar. 8; 1136, Mar. 15; 1249-50, Mar. 22, 1924. SONG OF LOVE, THE. Produced by Jos. M. Schenck. Distributed by Asso. First National. Released, Jan. 1924. Star, Norma Talmage, Directors, Chester Franklin and Frances Marion. Length, 8,000 feet. Theme: A dramatic romance of the Sahara country dealing with the uprising of native tribesmen, the wooing of an Arabian dancing girl by a member of the French secret service in order to learn of the plans of the rebel chief and how in the end this girl saves the spy's life by offering herself to the sheik. References: Reviewed issue Jan. 5, 1924, page 76. First run showings: Pages 159-60, Jan. 12; 263, Jan. 19; 375, Jan. 26; 50001, Feb. 2; 631, 633, Feb. 9; 738, Feb. 16; 856, Feb. 23; 1086-7, Mar. 8; 1195, Mar. 15; 1433, Mar. 29, 1924. Advertising: Pages 2534, Dec. 1; 2640, Dec. 8; 2760, Dec. 15; 2864, Dec. 22; 2973, Dec. 29, 1923; 237, Jan. 19; 712, Feb. 16, 1924. Lobby Displays: Page 1090, Mar. 8, 1924. Newspaper Displays: Pages 631, Feb. 9; 738, Feb. 16, 1924. SOUTH SEA LOVE. Produced and distributed by Fox. Released, Nov. 25, 1"923. Star, Shirley Mason. Director, David Solomon. Length, 4,168 feet. Theme: Romance of South Seas in which a girl is left by a dying father in care of youthful trader. She learns to love him after suffering temporary disillusionment. References: Reviewed issue Dec. 22, 1923, page 2898. First run showings: Page 737, Feb. 16, 1924. SPORTING YOUTH. Produced and distributed by Universal Pictures Corp. Released, Feb. 4, 1924. Star, Reginald Denny. Director, Harry A. Pollard. Length, 7 reels. Theme: Comedy-drama of a chauffeur who is mistaken for celebrated English racing motorist. He enters his employer's car in road race and wins. He has luck with his romance, too. References: Reviewed issue Feb. 2, 1924, page 521. First run showings: Page 737, Feb. 16; 855, Feb. 23; 967, Mar. 1; 1087, Mar. 8; 1195, Mar. 15; 1312, Mar. 22; 1431. Mar. 29, 1924. Advertising: Pages 494, Aug. 4; 825, Aug. 25; 1374, Sept. 22; 1592-3,