Motion picture news booking guide (Apr 1924)

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BOOKING GUIDE 76 References: Reviewed issue Sept. 22, 1923, page 1440. First run showings: Pages 1314, Sept. 15, 1923. Advertising: Pages 1593, Oct. 6. 1923. WHISPERED NAME, THE. Produced and distributed by Universal. Released, Jan. 21, 1924. Special Cast with Ruth Clifford. Director, King Baggot. Length, 5 reels. Theme: Domestic drama revolving around divorce— showing the power of blackmail in bringing misunderstanding and distrust into happy wedded life. References: Reviewed issue Jan. 19, 1924, page 276. First run showings: Page 500, Feb. 2; 1088, Mar. 8, 1924. WHITE SIN, THE. Produced by Palmer Photoplay Corp. Distributed by Film Booking Offices. Released, Feb. 24, 1924. Star, Madge Bellamy. Director, William Seiter. Length, 6,237 feet. Theme: Drama. Dissatisfied small town girl eccepts place as maid in family bound on yacht for South Seas. Is victim of supposed mock marriage which proves real. Girl sent back to New York is penniless a year later with infant. She seeks relief from husband's family, is taken in. Real husband dies in fire in which she is rescued by his brother who she marries. References: Advertising: Pages 924-5, Mar. 1; 1264, Mar. 22, 1924. WHITE SISTER, THE. Produced by Inspiration Pictures. Distributed by Metro Pictures. Released, Feb. 1924. Star, Lillian Gish. Director, Henry King. Length, 10,450 feet. Theme. Tragic story of broken love which causes the girl to become married to the Church and her anguish of soul in discovering her lover alive. References: Reviewed issue Sept. 15, 1923, page 1334. First run showings: Pages 1312, Sept. 15, 1923; 500, Feb. 2; 633, Feb. 9; 738, Feb. 16; 856, Feb. 23; 968, Mar. 1; 1087, Mar. 8, 1924. Advertising: Pages 2530, Dec. 1, 1923; four-page insert, Jan 12; eightpage insert, Jan. 26; four-page insert. Mar. 1, 1924. Exploitation: Page 853, Feb. 23, 1924. Newspaper Displays: Pages 857, Feb. 23; 969, Mar. 1; 1089, Mar. 8, 1924. WHITE TIGER. Produced and distributed by Universal. Released, Dec. 17, 1923. Star, Priscilla Dean. Director, Tod Browning. Length, 7 reels. Theme: Crook melodrama revolving around plan of revenge of young crook toward ringleader who he imagines killed his father and sister. The latter is a member of the gang, though her identity is not established until the end. References: Reviewed issue Nov. 24, 1923, page 2481. First run showings: Pages 2780, Dec. 15; 2880, 2883, Dec. 22, 1923; 159-60, Jan. 12; 262, Jan. 19; 500, Feb. 2; 738, Feb. 16; 1087, Mar. 8; 1194, Mar. 15, 1924. Advertising: Pages 1569, Sept 30; 1815, Oct. 14; 2240, Nov. 4; 2503, Nov. 18, 1922; 137, Jan. 13; 387, Jan. 27; 1230, Mar. 17; 1339, Mar. 24; 2716, June 9: 3017, Jun© 30; 1375, Sept. 22; 1592-3, Oct. 6; 1709, Oct. 13; 1943, Oct. 27; 2179, Nov. 10; 2299, Nov. 17; 2521, Dec 1; 2621. Dec. 8; 2941, Dec. 29, 1923; 210, Jan. 19, 1924. Lobby Displays: Page 739, Feb 16, 1924. Exploitation: Pages 640, Feb. 9, 1924. Newspaper Displays: Pages 56, Jan. 5, 1924. WHY WORRY. Produced by Hal Roach. Distributed by Pathe. Released, Sept. 16, 1923. Star, Harold Lloyd. Director, Fred Newmeyer and Sam Taylor. Length, 5,500 feet. Theme: Farce-Comedy dealing with young hypochondriac who goes to South American retreat for his health. Encounters revolution and gets into the midst of it. Beats the enemy with the aid of giant bodyguard. References: Reviewed issue Sept. 15, 1923, page 1332. First run showings: Pages 1312-3, Sept. 15; 1429, Sept. 22; 1533-4, Sept. 29; 1652-3, Oct. 6; 1764c-d, Oct. 13; 1883-4, Oct. 20; 1993-4, Oct. 27; 2121-2, Nov. 3; 2240-2, Nov. 10; 2364, Nov. 17; 2462, Nov. 24; 2557, Dec. 1; 2781-2. Dec. 15 2881, Dec. 22; 2997-8, Dec. 29, 1923; 57, Jan. 5; 156, Jan. 12; 867, Mar. 1; 1086, Mar. 8, 1924. Advertising: Two-page insert, Sept. 1; two-page Insert, Sept, 8; twopage insert, Sept 22; two-page insert, Oct. 20; two-page insert, Nov. 10; two-page Insert, Nov. 17. 1921. Lobby Displays: Pages 2788, Dec. 15, 1923; 741, Feb. 18, 1114. Exploitation: Pages 1891, Oct. 20; 2000, Oct. 27; 2125, 2128, Nov. 3; 2274, Nov. 10; 2563, Dec. 1; 2676, Dec. 8; 2790, 2792, 2794, Dec. 15; 2994, 3070, Dec. 29. 1923; 399, Jan. 26; 636, Feb. 9, 1924.