Motion picture news booking guide (Apr 1924)

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THE SPICE OF THE PROGRAM" ^JJ 1 Your advertising makes 100 PER CENT APPEAL on/y when it tells about the whole program The two big surveys recently conducted by the Motion Picture News show conclusively that picture patrons, as well as exhibitors, want the diversified program. The expression of one prominent public official — "I wouldn't go four blocks to see the so-called super-special, but I would walk a mile to see a good comedy and a news reel" — is typical of the attitude of millions of movie patrons. You are neglecting this large percentage of your patronage unless you advertise your comedies and other Short Subjects FILL THOSE EMPTY SEATS by booking EDUCATIONAL PICTURES and Advertising Your Whole Show. 2 e5 EDUCATIONAL FILM EXCHANGES, Inc. President ' — A 78