Motion picture news booking guide (Oct 1924)

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22 MOTION PICTURE NEWS Vol. XXX, No. 17 Lobby Displays: Page 29S1, June 21, 1924. Exploitation: Page 734, 750, Aug. 9, 1924. Newspaper Displays: Page 2111, May 10, 1924. — F — FAIR WEEK. Produced by Famous Players-Lasky. Distributed by Paramount. Released, March 16, 1924. Star, Walter Hiers. Director, Rob Wagner. Length, 4,646 feet. Theme: A rural comedy-drama dealing with the efforts of the village fat boy to rid the town of a couple of crooks and win his sweetheart back from the slickest of the two. Incidentally the real mother of his little orphan pal is found to be the balloon lady. References: Reviewed issue March 1, 1924, page 994. First run showings: Pages 737, Feb. 16; 2110, May 10; 2758, June 7, 1924. Advertising: Pages 308. Jan. 26; 794, Feb. 23. 1924. Lobby Displays: Pages 2601, May 31; 2764, June 7; 28S3. June 14, 1924. Exploitation: Pages 2230, May 10; 2456, May 24; 2082, June 21; 3094, June 28; 190, July 12, 1924. FIGHTING AMERICAN, THE. Produced and distributed by Universal Pictures Corp. Released, June 23, 1924. With Pat O'Malley, Mary Astor, Raymond ' Hatton and Warner Oland. Director, Tom Forman. Length, 7 reels. Theme: Comedy romance capitalizing the fighting qualities of young American who overcomes every obstacle in winning the girl of his heart. References: Reviewed issue May 31, 1924, page 2622. First run showings: Pages 3073-4, June 28; 74, July 5; 192, July 12; 452, July 26; 737, Aug. 9; 1277, Sept. 6, 1924. Advertising: Pages 2450-51, May 31; 2829, June 14, 1924. Lobby Displays: Page 295, July 19. 1924. Exploitation: Pages 655, Aug. 2; 749, Aug. 9; 907, Aug. 16; 1240. Sept. 6, 1924. Newspaper Displays: Page 198, July 12, 1924. FIGHTrNG COWARD, THE. Produced by Famous Players-Lasky. Distributed by Paramount. Released, March 30. 1924. With Ernest Torrence, Mary Astor. Noah Beery, Phyllis Haver and Cullen Landis. Director, James Cruze. Length, 6,501 feet. Theme: A comedy-drama of pre-Civil war days along the Mississippi setting forth the metamorphosis of a peaceful youth into a famous "kil-!ah." References: Reviewed issue March 15, 1924. page 1209. First run showings: Pages 1086. Mar. S; 1431, Mar. 29; 1534, 1536. Apr. 5; 1650-1. Apr. 12; 1756-7, Apr. 19; 1892-3, Apr. 26; 1999-2000, May 3; 2449. Mav 24; 737, Aug. 9; 922, Aug. 16, 1924. Advertising: Pages 310, Jan. 26; 551, Feb. 9; 794. Feb. 23; 915, Mar. 1; 1033. 1035, Mar. 8; 1249, 1251, Mar. 22; 1369, Mar. 29, 1924. Lobby Displays: Page 2593, May 31, 1924. Exploitation: Pages 2232, May 10; 2332, May 17; 2456, May 24; 2762, June 7; 2987, June 21, 1924. FIGHTING FOR JTSTICE. Produced by J. Joseph Sameth. Distributed by Madoc Sales Co. Released, April 1, 1924. Star, Art Acord. Director, Walter De Couvey. Length, 5 reels. Theme: Western melodrama featuring riding stunts by the star, who appears as the victim of a plot to place the blame for a robbery on him. A reward is offered by the banker, and this is claimed by Shirley Patton. Dick's sweetheart, who pretends to be his captor by covering him with a revolver as the posse rides up. At the trial Dick is cleared and the crooked banker exposed. Dick and Shirley marry. FIGHTING FURY. Produced and distributed by Universal Pictures Corp. Released. August 24, 1924. Star, Jack Hoxie. Director, Clifford Smith. Length, 5 reels. Theme: Western melodrama based upon cowboy avenging the death of his father by killing his assassins. Wins gratitude and love of girl by putting end to rustling. References: Reviewed issue August 2. 1924. page 064. Advertising: Pages 29, Julv 5; 271, July 19; 377, July 26; 517, Aug. 2; 981, Aug. 23, 1924. FIGHTTNG SAP. THE. Produced by Monogram Pictures Distributed by Film Hooking Offices. Released. June 30, 1924. Star, Fred Thomson. Director, Albert Rogell. Length, 5,138 feet. Theme: Western melodrama on father-and-son theme showing youth in