Motion picture news booking guide (Oct 1924)

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24 MOTION PICTURE NEWS Vol. XXX, No. 17 Advertising: Pages 1375. Sept. 22; 2025, Oct. 27; 2179. Nov. 10, 1923; 7f», 81, 83, 85, 87, 89, Jan. 5; 209-10, Jan. 19; 555, Feb. 9; 1041, Mar. 8; 1140-1, Mar. 15; 1371, Mar. 29; 1486-7, Apr. 5; 1854, Apr. 26; 2278, May 17, 1924. Lobby Displays: Pages 1760-1, Apr. 19; 2877, June 14, 1924. Exploitation: Pages 1322, Mar, 22; 2003, May 3; 187, July 12; 649, Aug. 2; 1500b, Sept. 20, 1924. Newspaper Displays: Pages 1310. Mar. 22; 1433, Mar. 29; 1536, Apr. 5; 2443, May 24; 2870, June 14, 1924. Window Displays: Pages 28S4, June 14; 82, July 5; 905, Aug. 16, 1924. FOOLS IN* THE DARK. Produced and distributed by Film Booking Offices. Released, August 3, 1924. AVith Matt Moore and Patsy Ruth Miller. Director, Al Santell. Length, 7,702 feet. Theme: Comedy melodrama satirizing the rescue of the heroine by hero after both have been kidnapped. References: Reviewed issue July 26, 1924, page 462. First run showings: Pages 736 Aug. 9; 1277-8, Sept. 6; 1373, Sept. 13; 1515, Sept. 20, 1924. Advertising: Pages 2019, 2021, 2023, 2025, 2038, May 3; 44, July 5; 2 pg. insert, July 26; 550-1, Aug. 2; 986-7. Aug. 23, 1924. FOR SALE. Produced and distributed by First National Pictures, Inc. Released, June 15, 1924. With Claire Windsor, Robert Ellis, Adolphe Menjou, Mary Carr and Tully Marshall. Director, George Archainbaud. Length, 7,504 feet. Theme: Society drama revolving around family in financial straits bartering off* their daughter to the highest bidder. References: Reviewed issue July 5, 1924, page 92. First run showings: Pages 74, July 5; 194, July 12; 451-2, July 26; 545-6, Aug. 2; 736-S, Aug. 9; 114Sg, Aug. 30, 1924. Advertising: Pages 355, Jan. 26; 607, Feb. 9; 2950, June 21; 280, July 19, 1924. Exploitation: Pages 1027, 1031, Aug. 23; 1239, Sept. 6; 13S3, Sept. 13, 1924. Newspaper Displays: Pages 194, July 12; 453, July 26; 546-7, Aug. 2; 1373, Sept. 13, 1924. FORTY HORSL HAWKINS. Produced and distributed by Universal. Released. Apr. 21, 1924. Star, Hoot Gibson. Director, Edward Sedgwick. Length, 6 reels. Theme: Comedy romance of westerner who is jack-of-all-trades. Falls in love with actress, follows her to New York — and wins her love. References: Reviewed issue April 26, 1924, page 1920. First run showings: Pages 2327, May 17; 2608, May 31; 3075, June 28; 192, July 12, 1924. FOR WOMAN'S FAVOR, Produced by Lund Prod. Inc. Distributed by LeeBradford Corp. Released, August 1, 1924. With Elliott Dexter and Seena Owen. Director, Oscar Lund. Length, 6,000" feet. — G — GALLOPING ACE, THE. Produced and distributed by Universal Pictures. Released, March 31, 1924. Star, Jack Hoxie. Director, Robert North Bradbury. Length, 5 reels. Theme: Western melodrama of a war hero who is unable to get back his old job. He hires out to heroine and saves her land from being stolen from her. References: Reviewed issue April 12, 1924, page 1664. First run showings: Page 2608, May 31, 1924. GALLOPING FISH. Produced by Thos. H. Ince. Distributed by First National Pictures. Released, March 10, 1924. With Sidney Chaplin, Louise Fazenda, Ford Sterling, Chester Conklin and Lucille Ricksen. Director, Del Andrews. Length, 5,559 feet. Theme: Comedy of the broadest type with swift action and designed primarily for novelty and freedom for individualistic work by a cast of experienced comedians. References: Reviewed issue May 3, 1924, page 2015. First run showings: Pages 1432-33, Mar. 29; 1536, Apr. 5; 2870-1. June 14; 2969, June 21; 3073, June 28; 73, July 5; 192. July 12; 1037, Aug. 23. 1924.