Motion picture news booking guide (Oct 1924)

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October 25, 1924 BOOKING GUIDE SECTION 31 An idealistic scenarist meets discouragement and faces starvation. A screen struck girl, forced to work as a slavey in a boarding house is in love with him. The writer, desperate, fills seven glasses with wine, into one of which he injects poison. Not knowing which contains the poison, he drinks one glass a day. The seventh day he downs the last, whereupon it is revealed the girl saves him in a surprising way. Advertising: Pages 969, Aug. 23; 1079, Aug. 30; 1201, Sept. 6; 1317, Sept. 13; 1453, Sept. 20; 1557, Sept. 27, 1924. LEND ME YOUR HUSBAND. Produced and distributed by Burr Pictures, Inc. Released, June 15, 1924. Featuring Doris Kenyon and David Powell. Director, William Christy Cabanne. Length, 6,000 feet. Theme: Society drama of two girls, inseparable friends, who wander apart because of the fast_ tendencies of Aline, the heiress. Jenny, the gardener's daughter, unsophisticated, is found in an embarrassing predicament and is saved by Aline to the apparent ruin of the latter. The true circumstances are revealed and Aline1 weds the man she loves. References: Advertising: Pages 828, Aug. 25; 990, Sept. 1; 2099, Nov. 3; 2335, Nov. 17; 2420, Nov. 24; 2585, Dec. 1, 1923; 711, Feb. 16; 869, Feb. 23; 983, Mar. 1; 1036, Mar. 8; 1325, Mar. 22; 1541, Apr. 5; 2291, May 17, 1924. LIGHTNING RIDER, THE. Produced by Hunt Stromberg Prod. Distributed by Producers Dist. Corp. Released, May 18, 1924. Star, Harry Carey with Virginia Brown Faire. Director, Lloyd Ingraham. Length, 5,771 feet. Theme: Western melodrama setting forth the exploits of The Black Mask, a night rider who is terrorizing the vicinity and the efforts of the hero, who also disguises as The Black Mask, to capture the bandit. References: Reviewed issue June 14, 1924, page 2895. First run showings: Pages 546, Aug. 2; 1374, Sept. 13, 1924. Advertising: Pages 1970-1, May 3; 2406-7, May 24; 2716-7, June 7; 970-71, Aug. 23, 1924. Newspaper Displays: Page 1037, Aug. 23, 1924. LIGHTS OF LONDON. Produced by Gaumont Co. Distributed by Lee-Bradford Corp. Released, August 1, 1924. With Wanda Hawley and Nigel Barry. Director, C. C. Calvert. Length, 6,000 feet. LLLY OF THE DUST. Produced by Famous Players-Lasky Corp. Distributed by Paramount. Released, Aug. 24, 1924. Star, Pola Negri. Director, Dimitri Buchowetzki. Length, 6,811 feet. Theme: A society drama with a foreign locale dealing with the conquests of a poor library attendant who rises to the heights and then by fate is crashed to the depths. References: Reviewed issue August 9, 1924, page 826. First run showings: Pages 451, July 26; 545, Aug. 2; 738, Aug. 9; 1036, Aug. 23; 1148g-h, Aug. 30; 1276, Sept. 6; 1373-5, Sept. 13; 1515-6, Sept. 20, 1924. Advertising: Pg. insert, May 10; 2263, May 17; 2713, June 7; 697, Aug. 9; 1077, Aug. 30; 1196, Sept. 6, 1924. Exploitation: Page 905, Aug. 16, 1914. Newspaper Displays: Page 1615, Sept. 27, 1924. LITTLE ROBINSON CRUSOE. Produced by Jackie Coogan Prod. Distributed by Metro-Goldwyn Dist. Corp. Released, August 18, 1924. Star, Jackie Coogan. Director, Scott Dunlap. Length, 6,126 feet. Theme: A dramatic comedy dealing with a modern Robinson Crusoe of tender years who sails forth, lands on a desert island when his ship is wrecked, becomes a power among the savages and then saves a colony of white folks from destruction by the cannibals. References: Reviewed issue August 16, 1924, page 928. First run showings: Pages 736, Aug. 9; 920, 923, Aug. 16; 1035, Aug. 23; 1148h, Aug. 30; 1276, Sept. 6; 1373, 1375, Sept. 13, 1924. Advertising: One pg. insert, July 19; 492, Aug. 2; front cover, also 2 pg. ins., Sept. 6; 1321, Sept. 13; front cover, Sept. 20, 1924. Exploitation: Page 1243, Sept. 6, 1924. Newspaper Displays: Page 1500d, Sept. 20, 1924. Window Displays: Page 1621, Sept. 27, 1924.