Motion picture news booking guide (Oct 1924)

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October 25, 1924 BOOKING GUIDE SECTION 53 wealthy man whose love of power blinds him to the evil of his political and financial operations. He is responsible for the financial ruin of his daughter's lover and also for continued oppression of the poor in a tenement district of the city. His repudiation by the daughter awakens him to the vrosg he has done and he atones by affecting a reunion of the lovers and cleaning up a vicious ring of political grafters. References: Advertising: Pages 689, Aug. 11, 1924. TRIUMPH. Produced by Famous Players-Lasky. Distributed by Paramount. Released, April 27, 1924. With Leatrice Joy and Rod La Rocque. Director, Cecil B. DeMille. Length, 8,288 feet. Theme: Modern drama making the point that success in the true sense is neither a gift nor an inheritance but the reward of sincere effort. A rich young waster inherits a flourishing business, loses it and then earns it back again by hard work, which also wins him the girl of his heart. References: Reviewed issue May 3, 1924, page 2017. First run showings: Pages 1998, May 3; 2109-10, May 10; 2327-9, May 17; 2444, 2449, May 24; 2607, May 31; 2757, June 7; 2870, June 14; 2967, 2969, June 21; 75, July 5, 1924. Advertising: One page insert, Sept. 1, 1923; 314, Jan. 26; 551, Feb. 9; 794, Feb. 23; 915, Mar. 1; 1135, Mar. 8; 1249, Mar. 22; 1368, Mar. 29; 1481, Apr. 5; 1701, Apr. 19; 1838-9, Apr. 26; 2049, May 1"0, 1'924. Lobby Displays: Pages 2452, May 24; 2977, June 21; 86, July 5, 1924. Exploitation: Pages 2761, June 7; 2980, June 21; 3090, June 28; 84, 86, July 5; 174, July 12; 458, July 26; 650, 657, Aug. 2; 906, Aug. 16, 1924. Window Displays: Pages 650, Aug. 2; 824, Aug. 9; 1383, Sept. 13, 1924. riCecitRDeMm PRODUCTION | Leatrice Joy Rod La Rocque Ci Qaramount Qicture TROUBLE SHOOTER, THE. Produced and distributed by Fox Film Corp. Released, May 4, 1924. Star, Tom Mix. Director, John Conway. Length. 5,702 feet. Theme: Melodrama exploiting character study built around conflict of winning girl against overwhelming odds. References: Reviewed issue May 24, 1924, page 2516. First run showings: Pages 2610, May 31; 2871, June 14; 2968, June 21; 74, July 5; 192, July 12; 306, July 19, 1924. TRUE AS STEEL. Produced by Goldwyn. Distributed by Metro-Goldwyn. Released, April 20. 1924. With Aileen Pringle. Eleanor Boardman and Huntly Gordon, Director, Rupert Hughes. Length, 6.424 feet. Theme: Domestic drama setting forth the temptations of dealing with woman business managers especially when they are young and beautiful. Showing how a man fell, reached the abyss, but regained his feet in time to save his honor — and family. References: Reviewed issue April 12, 1924, page 1664. First run showings: Pages 2757. June 7: 2967-8. June 21; 3073, 3075, .Tune 28: 1037, Aug. 23, 1924. Advertising: Pages 1856. Apr. 26: 1974. May .'!, 20*4. May 10; front cover, May 17, front cover. May 24, 1924. Newspaper Display?-: Pages 304, July 19, i'924.