Motion picture news booking guide (Oct 1926)

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it Pays! west Theatres circuit. And Harry C. Arthur, Jr., president and general manager, writes: ' T have notified our managers of the acquisition of Educational output for the coming season, and instructed them to advertise these subjects as much as possible in their programs and other mediums.'' ' The manager of every one of the big Pacific Northwest houses under definite instructions to advertise his Educational Pictures as much as possible! Why? Because these great showmen, who have long been in the habit of advertising the whole show, know through experience that it pays to exploit quality Short Features. And if it pays for them, it will pay for YOU. President Educational Film Exchanges Inc.