Motion Picture News (Sep-Oct 1916)

1528 MOTION PICTURE NEWS Vol. 14. No. 10 DORIS GREY TO BE STARRED IN “ HER BELOVED ENEMY” Edwin Thanhouser announces that Doris Grey is to be starred in a Thanhousermade Pathe Gold Rooster play to be called “ Her Beloved Enemy.” The story, by Lloyd Lonergan, was written expressly for Miss Grey. Ernest Warde is directing the picture. Miss Grey sprang into public notice at the Moving Picture Exhibitors’ ball in Boston last December when she was chosen as the most beautiful girl at the ball. Miss Grey was promptly signed by Mr. Thanhouser with the understanding that if she proved to have talent as a motion picture actress she would be given big things to do. She accepted and made good. Lloyd Lonergan, Doris Grey, Ernest Warde and Wayne Avey at Thanhouser Studios “ What Doris Did ” was Miss Grey’s first picture and it was such a success that she was immediately given leading parts in other Thanhouser plays. Miss Grey is only nineteen years old. Wayne Arey, whose work in “ The Shine Girl ” received such favorable comment, supports Miss Grey in “ Her Beloved Enemy.” RAYMOND B. WEST RETURNS TO CULVER CITY Raymond B. West, co-director with Thomas B. Ince of “ Civilization,” has returned to Culver City from a six weeks’ vacation spent in Honolulu. Mr. West worked night and day for eighteen months on the production of “ Civilization ” carrying out Mr. Ince’s plans, and immediately after the completion and marketing of the picture suffered a complete nervous breakdown. Both Mr. Ince and Mr. West’s physician insisted that he take a long rest. Upon returning to Culver City Mr. West plunged into the work of making InceTriangle multiple reel features. Recently he completed “The Wolf Woman,” featuring Louise Glaum. One set designed by Mr. West required three weeks to build. Hot upon the heels of “ The Wolf Woman” Mr. West produced “Home” featuring Bessie Barriscale with Charles Ray. In this Ince-Triangle multiple reeler Mr. West introduced some novel lighting effects. Mr. West now has ready two plays which go far have not been named. The first, by J. C. Hawks, features Charles Ray. The second, by Monte M. Katterjohn, is enacted by three Ince stars — Dorothy Dalton, Enid Markey and Howard Hickman. Some of the scenes are taken aboard the yacht of E. A. Featherstone, a Los Angeles millionaire. William L. Sherry Establishes New Publicity Department Its Purpose Is the Operation of Local Advertising Campaigns, Centered Around Each Theatre— Morrison Will Visit Picture Houses and Plan Individual Advertising THE latest move of William L. Sherry in carrying out the general Paramount plan of co-operation and advertising for the Paramount houses is the installation of a department for the. express purpose of conducting local advertising campaigns centered about each theatre. E. V. Morrison, known to the exhibitor as originator of the business report system known as Manager’s Screen Reports, has been engaged to conduct this department. The establishment of the new department is in keeping with the Paramount’s recent inaugural of local advertising managers for each exchange. Mr. Morrison’s position is a new one and will supplement the general advertising done by the Paramount Company and the subsidiary companies releasing through the Paramount. His duties will be those of co-operating with the exhibitor in all local advertising work and bringing the fruits of the general advertising to tear right down on the individual house to the greatest extent possible, as well as creating new press material to suit local conditions. The advertising problems of theatres are so distinctly individual that Mr. Sherry has decided the best way to assist a house in advertising the Paramount program is to have a man from the home office of the exchange visit the house, learn the exact conditions which the house must meet and co-operate with the house manager in solving these problems. Mr. Morrison will therefore spend much time on the road and comparatively little time in the office. It is not Mr. Morrison’s plan to simply travel through the state to take notes and conduct the Sherry advertising desk according to conditions as set forth in these notes. He will go to a town, arrange with the exhibitor using the Paramount program a feasible plan of publicity and advertising and stay on the ground until this is successfully put into operation, making definite arrangements to send directly to the theatre or the local newspaper such matter, and such matter alone, as will meet directly the need of that house and as arranged for that house when the campaign is started. The general plan is to eliminate all waste in advertising and publicity work, all press matter hereafter to be written to meet local conditions more particularly than to encourage the theatre manager to use the Paramount program. The Sherry house organ will be continued to assist the exhibitor in a general way and to serve as a medium to acquaint one house manager with the activities of the others and for general announcements emenating from the Sherry offices. Many Camera Crews Out on Big Assignments for Rothacker Edward Linden Leaves Chicago for Trip Through the Yellowstone and Will Cover Entire Pacific Coast and Canadian Northwest— Klingersmith at Work on Civic Subject Special to Motion Picture News. Chicago, 111., August 26. A CONFERENCE of the National Dealers’ Service was held at the Hotel Sherman on August 16. W. H. Rothacker, president of the Rothacker Film Manufacturing Company, presented to the various advertising men and sales managers, facts and figures concerning the actual moving picture advertising achievements, and a general outline for the publicity of moving pictures as an advertising medium. After the conference all the members present adjourned to the new plant of the Rothacker Film Manufacturing Company, where they spent half a day in seeing how advertising pictures are made. One of the Rothacker camera crews, in charge of Wesley Smith, returned to Chicago last Saturday after completing a twelve-week tour of the Southwest. The object of the trip was to secure special scenic pictures, including some remarkable views of Estes Park, and various other Colorado show places. Henry Birch, in charge of another camera crew, is now in Canada handling a big industrial contract there. Another crew, headed by Edward Linden, left Chicago last week for a trip through Yellowstone Park, and covering the entire Pacific coast and Canadian Northwest. Linden’s crew will be gone two or three months with the object of securing at least 20,000 feet of representative scenic film, as well as to cover several industrial contracts on the Pacific coast. Another crew in charge of P. H. Miller is taking care of some special photographic work in Kansas City, Mo. Another set of Rothacker cameramen, under the direction of W. B. Klingersmith. is now operating in Chicago on a big civic picture that will graphically portray Chicago’s desirability as a summer resort. E. H. Philippi, sales manager of the Rothacker Film Manufacturing Company, has recently returned to Chicago after having made a tour of inspection of various Rothacker agents throughout Ohio and Michigan. SLADDIN OFF FOR CHICAGO TO BEGIN “CRIMSON” ADVERTISING IN THAT CITY Spencer G. Sladdin, director of publicity of the Consolidated Film Corporation, presenting “ The Crimson Stain Mystery,” the sixteen-episode serial, left last week (Wednesday) on the Wolverine Limited for Chicago to supervise the starting of the company’s publicity campaign. Advertisements will be inserted in more than ten thousand newspapers, and the novelization of the serial, done by Albert Payson Terhune, will be started in more than four thousand representative newspapers. Mr. Sladdin expects to be gone about ten days. While his temporary headquarters will be in Chicago his activities will take him over a large territory in the West. During his absence Arthur M. Brilant will be acting director of publicity.