Motion Picture News (May-Jun 1923)

3206 Motion Picture News EDISON MAZDA LAMPS Should be specified by every exhibitor because they are: 1. Dependable 2. Backed by Mazda Service which is a guarantee of quality 3. Of highest efficiency There is a proper Edison Mazda Lamp for every purpose — Marquees and signs — auditorium and stage— stereopticon and spot— projection, etc. Our engineers make a special study of theatre lighting, thus assuring the proper size and type of lamp to secure the best effects with the least amount of current. When remodelling your theatre be sure and get in touch with us. Our engineers will lay out your lighting free of charge. Just write to EDISON LAMP WORKS OF GENERAL ELECTRIC CO. HARRISON, N. J. GUNDLACH Sold tubjtct to approoml by mil dtalar,. Writ* today tor iliumtratod folder. i PROJECTION LENS /n ImproTed projection lane for boat film projection. UninrptMtd Luminosity — Increased Efficiency — Adaptability to Mazda as well as arc light source — Brilliancy of Image — Clear cat definition. PRICES No. 2 Blxe ProJ e c t 1 o ■ Lensss without Jacket*. .$M.M No. t a i s • Jackets LN No. 1 Blse ProJ e o t 1 o D Lenses without Jackets. .$11.»0 No. 1 Use Jacketa S.M Gundlach-Manhattan Optical Co. 853 Clinton Avenue South Rochester, N. Y. Advertising in the Equipment Section of the News serves as a buyer's guide. Standard Slide Announces New Device An interesting and novel device has been put on the market by the Standard Slide Corporation for the purpose of throwing colored slides on the sidewalk, in front of store windows, theatres and the like. This stereopticon device can be placed in nearly any convenient locality in front of the store or theatre from which it will project the slides on the sidewalk in color, size about four feet square. It is claimed that this machine is exceptionally simple to operate and proves a good advertising feature. Reno Rialto Being Remodelled Improvements calling for expenditures roughly estimated at $60,000, the making of the Kialto theatre the principal motion picture house of the T. & D. Jr. circuit in Reno, and renovating the Majestic so that it will handle all road attractions, were definitely decided upon by M. Naify, general manager of the circuit. The entire lower floor is to be practically rebuilt, and the balcony will be reconstructed. An additional one hundred seats will be provided by the work, Mr. Naify explained, and a modern heating and ventilating system will be installed. The box office will be placed in the center of the entrance and two stores built at the sides of the building, one of which has already been leased by Wilcox's as a branch store. Arrangements will be made for better illumination of the street and for parking space for automobiles. A new organ to cost $35,000 will be installed at the Rialto, and an orchestra wifl be there as well as the organ, and the latest electrical equipment will be installed for prologue work. George A. Schastey is the architect in charge of the improvement work and his preliminary plans have already been approved. — Floyd. J. Figlar Building in Fairfield, Conn. Designed as a community playhouse in a well-populated suburban section, now unsupplied and with jitneys as the only means of transportation, Joseph Figlar is having rushed to completion a motion picture theatre at Jennings road and Castle avenue, Fairfield, Conn. hTe house is expected to be ready for occupancy in about six weeks and will accommodate approximately 400. Mr. Figlar will serve as manager. Work on the theatre is under the direction of Mr. Figlar and George Henry Larson of Fairfield. The latter will have charge of the exterior and interior decorations, which are planned to be a feature. The latter has been making a specialty of theatre decorative work and is responsible for some of the attractive work along this line in Fairfield County movie houses. The Figlar house is located about midway between motion picture houses in Fairfield and Bridgeport. — Agard. THEATRE CONSTRUCTION Consultations and advice on all classes of theatre projects, from inception to completion. Financial assistance. Send us your proposition for analysis H. ROBINS BURROUGHS 70 East 45th St. New York