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Motion Picture News
Some Plain Facts About
The following sentences appeared in the advertisements of 8 motion picture producers in the trade
journals for just one issue (last week) :
the mightiest thriller of them all." the sensation of the season." the surprise sensation of the season." the season's biggest picture."
the most stupendous production in the history of the screen."
surpassing the bookings on any other motion picture ever filmed."
an absolutely new idea in motion pictures."
you've never played a better."
we'll amaze the world of motion pictures."
box office sensation." 'the peak of world production." outstanding triumph of the screen " will make motion picture history." the greatest attraction of the year " the most dramatic love story ever told." a stupendous picturization ." 'the most lavish ever produced." the outstanding comedy creation of the year, 'never was a more satisfying picture made."
So there seems to be over a score of pictures each of which is (if reading is believing) the greatest box office sensation in the history of the world.
But in order not to overlook anything in the line of superlatives, let us here reprint a few words about some current Paramount Pictures.
1— THERE'S "HOLLYWOOD"
Space is too limited to reprint the reviews. Suffice to say not one critic failed to praise this production — all of them enthusiastically except Mae Tinee, who seemed to think it was "drug propaganda" (no one has been able to fathom just what she means).
As for business, "Hollywood" has really been doing enormous business at the Rivoli, New York, and New Orpheum, Chicago, and that, too, in the muggiest weeks of the summer, both places.
William Johnston of Motion Picture News has this to add:
"What we predicted about Paramount's Hollywood' is bearing fruit at the New York Rivoli. The S R. O. sign is up and the head doorman is having a difficult time keeping the customers in line. This exceptional picture will create box office records everywhere.
"The whimsical story, the humor, the title, and the long list of stars and celebrities — these combined will stimulate deep interest in any community that harbors a film theatre. Those who live in the open country will make the pilgrimage by auto, or buggy, or bicycle — and some will come on foot.
"Get it, quick, boys!"
2— AND "LAWFUL LARCENY"
Chicago liked this picture immensely. In New York the added attraction of Gilda Gray prevented a fair idea of the picture's pulling power. Variety's showman critic said:
"Here is a whale of a picture for entertainment purposes. Sure-fire for any type of audience. Featuring of
Hope Hampton, Nita Naldi, Lew Cody and Conrad Nagel gives more value at box office." Harrison's Reports say, "Should give 100% satisfaction."
And some others call it "very well directed society drama, with plenty of comedy," and the like.