Motion Picture News (Sep-Oct 1923)

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PROVEN WORTH AN evenly illuminated screen, steady, flickerless light, maximum illumination with minimum cost, are the features which are making incandescent lamp projection universally accepted as the modern light source in the up-to-date theatres throughout the United States. There is no other proven method of projection which gives equal economy, quality of screen illumination and ease and dependability of operation. The progressive exhibitor will not overlook the opportunity which incandescent Mazda projection offers as a means of securing perfect projection and a satisfied patronage. The Edison Mazda motion picture lamp is now being used by hundreds of exhibitors. There is a proper Edison Mazda lamp for every requirement of the theatre; i. e., projection, marquee and sign; lobby and auditorium, stage, etc. EDISON LAMP WORKS OF GENERAL ELECTRIC CO. HARRISON, N. J.