Motion Picture News (Sep-Oct 1923)

PREFERRED PICTURES Produced by BJ> SCHULDERG To the 6j000 Exhibitors Who Will Show "M.others-In-Law" These are the days when you are able to buy a lot of good pictures. But one thing still is difficult to get — A good picture carrying with it a big exploitation idea that can be put over easily and inexpensively. There are several pictures on the market as good as "Mothers-InLaw". There aren't many better ones. But there isn't one in existence that has as great exploitation possibilities! I don't believe in wild boasting about productions. I seldom use superlatives. But I'm using them now and I'm telling you the absolute truth when I say, "Mothers-In-Law" is the Greatest Exploitation Picture of the Year! It has the endorsement of Mrs. Lemira A Goodhue, President Coolidge's mother-in-law. Mrs. Goodhue has announced that she is in favor of a National Mothers-InLaw Day. The Mothers-In-Law Day Association, with Mrs. Clara A. Griswold, of Boston, as President, is solidly back of this Preferred Picture and is agitating throughout the country for a National Mothers-In-Law Day. The mother-in-law has become a national topic. The New York news papers are giving an enormous amount of space to the mother-inlaw in news and feature stories, letters to the editor and in editorials. The wire services and national feature and photograph services are carrying the news throughout the country. It's publicity made to order for the theatre that books "Mothers InLaw", for it is easy to have a MothersIn-Law Day when the picture comes to town. Tie up with the idea as B S. Moss did for the Cameo Theatre showing in New York City. The tremendous publicity assures him a long and prosperous run for "Mothers-In-Law". You want pictures that can be exploited? Here's the best of them all. Sincerely, ^A?^f /icy Distributed by PREFERRED PICTURES CORP N. AL LICHTMAN * President 1650BROADWAV NEW YORK CITY w