Motion Picture News (Nov-Dec 1923)

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December i , 1923 2601 Southeast THE " Greater Movie Season " is being given some corking advertising by the Strand and Victory theatres, Tampa, and the pictures they are presenting sure back up the promise. Charlie Sappal, who operates the Maceo, Tampa, is making some history. The Maceo is for the exclusive patronage of colored people, and what acts or shows he has used in his house, have always been negro's. But now Mr. Sappal has booked the Ugly Brothers Minstrel, an all-white company, for a two-day's showing at his house. This is probably the first all-white show that has ever played to an all-colored audience in this City. J. A. Waterman, W. E. Lee and M. G. Gibbons filed in the office of the circuit court last Wednesday, a charter for a new amusement company to be known as the " Hillsboro Amusement Company, Inc." Mr. Waterman is the president of the Consolidated Amusement Company, of Tampa, who operate all of the downtown theatres in this city. He is also interested in the Sarasota, at Sarasota. Mr. Lee is the Mayor of Plant City. A new amusement company is to be. organized in Sulphur Springs, a suburb of Tampa. The plans are all formulated. The company will incorporate with a capital stock of $300,000 and will be known as the " Sulphur Springs Amusement Co." Jack Frost, manager of the Strand, Tampa, has added some very attractive features to his lobby. On top of the marquee, clear across the front and on both ends, he has had handsome frames built. These frames are permanent and so divided in sections, that a full length strip of wall board will fit into the section. Striking hand painted signs are made up on the current attractions and displayed in the frames. In the lobby the shadow boxes have been replaced by others, more elaborate. Jack does not use a sheet of the stock lithographs, every frame is filled with cut-outs and hand painted work. A new theatre is being built at Avon Park, to replace the Capitol, which burned some time ago. Mr. Williamson, who owns the Grand at Winter Haven, will operate the new house when it is opened. H. F. Botto has been engaged as General Manager of the theatres at Bradentown, Palmetto and Eustis, operated by Mrs. Jessie Mae Browne, of Bradentown. Mr. Botte was formerly the Florida representative of the Consolidated Film and Supply Company. Manager John B. Carroll of the Victory, Tampa, took advantage of the first cold spell to work up a merchant's tie-up page in the local papers on " If Winter Comes." Overcoats and other winter items were featured. It is reported, the Temple theatre, at Iverness, has closed. The Dixie theatre, at Dunedin, which has been closed all summer, has reopened under the management of R. H. Palmer, Jr. Jack Frost, manager of the Strand theatre, Tampa, has adopted a slogan for that popular house. He calls it, " The Show Place of Tampa." Attractive cuts, with this slogan, are being used in all the display advertising. Plans are now under way for an open air theatre at Winter Park. THE announcement that local business men have formed a stock company for the building of a modern theatre in Goldsboro, North Carolina, was made during the past week and immediately ground was broken for the structure which it is planned to complete by early spring. Goldsboro, one of the most progressive of the smaller cities of North Carolina has long needed a modern picture theatre and this demand caused several business men to become interested in its building. It is stated that the house will cost $100,000 and will compare favorably with any town of its size in the South. Neither Charlotte, Wilmington, nor Raleigh has at present a picture theatre which cost this much to build and its completion will put Goldsboro away out in front in this respect. The new house will have a frontage of 80 feet on Center Street, rather an imposing front for any sized town. At the semi-annual election of officers of the Atlanta Film Board of Trade, George R. Allison, southern division manager for Fox, was re-elected as president and David Price, of Famous Players was also re-elected as secretary-treasurer. The new board of directors elected were as follows : Mr. Allison, C. R. Beacham, of First National; Arthur C. Bromberg, of Educational; J. J. Burke, Jr., of Metro and W. \V. Anderson, of Pathe. The Board meets every Monday evening in their permanent headquarters in the Haas-Howell building where an executive secretary is constantly in charge. E. G. Stellings originally manager of the Washington Opera House, Washington, Ind., more recently manager of the Grand, Wilmington, N. C, for the Howard Wells Amusement Company, is now conducting a national advertising agency with headquarters in Wilmington. Employes of the exchanges belonging to the New Orleans Film Board of Trade are returning to normalcy after a wonderful barbecue and outing staged by the Board at the recreation home of the Saenger Amusement Company on Bay St. Louis. Employes and their families made up a party of about 200 and it was the most highly enjoyable outing ever staged by the New Orleans film colony. Mrs. James Eugene Reilly, president of the Better Films Committee of Charlotte and prominent is club circles, has been made chairman of the Better Films division of the state Executive Board of the D. A. R. for North Carolina. Upon the occassion of her appointment she received a large armful of beautiful Killarney roses, sent by the manager of the Imperial theatre, Charlotte. C. C. Klutts, of Moore Haven, Florida, is having hard luck. Moore Haven is a new town, reclaimed from the Everglades and a recent flood caused the Okeechobee river to overflow the dykes and flood the whole town, forcing the closing of his theatre for several weeks. Louis Roseribaum came over to Atlanta from Florence, Ala., last week to arrange business bookings for his theatres in Florence, Sheffield and Tuscumbia, Ala. The New Princess theatre, Columbia, Tenn., has been opened and is a most attractive playhouse in every detail of construction and furnishing. Arthur C. Bromberg is recovering from a slight operation at his home in Atlanta. Salt Lake City "Hp HE COVERED WAGON," ■■■ opened at the Salt Lake theatre, Monday, for a week's run, and opened to a capacity house. Already the reserved seats for every performance have been sold out, and huge crowds stand in line at each showing, waiting a chance for the unreserved section. A new salesman has been added to the selling force working out of the local Goldwyn-Cosmopolitan exchange, in the person of Bernard Pratt, who recently worked in the Denver territory. Pratt will be assigned to the Utah territory. Charles J. Mercer, who has made the Utah territory for the GoldwynCosmopolitan, is transferred to the Montana territory, making his first trip to this section this week. J. B. Rodern returns this week to Idaho territory, which section he covers for Goldwyn-Cosmopolitan. W. E. "Doc" Banford, District Manager for Goldwyn-Cosmopolitan for Salt Lake City and Denver, returned to his headquarters in the latter city after a week's stay here in conference with J. D. Solomon, local manager. Solomon leaves this week for an extended trip over the Utah and Idaho territories, to visit the key centers in the interest of the new product announced for the 1923-24 season on the Goldwyn-Cosmopolitan program. Manager Ed Skinner of Ogden, Utah, announces that his new theatre, the New Colonial, will be opened on Thanksgiving Day with the Goldwyn feature, Little Old New York." This theatre will be one of the finest in the northern part of the State. The different territories covered by the Famous Players-Lasky Corporation out of Salt Lake City have been reorganized according to H. W. Braly, manager. L. J. McGinley will now go to Montana; E. M. Loy will have Idaho, and F. S. Gulbransen will work Utah. W. B. Corby, local manager for the Film Booking Office exchange, leaves this week for Montana in the interest of the F. B. O. features which the exchange is now working on. He will be met by John Rugar, F. B. O. salesman in that territory, and will be accompanied by him on the trip. C. J. Hamal and Claude Hawkes, Associated First National salesmen, have returned to their territories, having come in to attend the first semi-annual conference and banquet of the Film Board of Trade at the Newhouse Hotel last Saturday. Manager George L. Cloward of the Metro exchange announces that Joe F. Samuels, until recently with the Famous Players-Lasky exchange in this city, has been added to the sales force this week. Samuels will be assigned to the Utah territory for the present. Joe Koehler, who covers Idaho from the local Metro offices, is preparing to return to his territory, after coming in for the banquet. C. E. Scott, who has been with the Metro exchange in San Francisco for the past four years, has been assigned to this territory, and will sell here until the first of the year. M. B. Grossman who controls the Rex and American theatres at Pocatello, Idaho, will open his new house, the New Capitol theatre, in that city between the first and fifth of December. Joe Koehler will be or, hand, at Grossman's invitation, to assist in the opening. J. E. Madsen, operating the Idaho theatre at Twin Falls, Idaho, was in Salt Lake City this week visiting the various exchanges and adjusting his booking on contracts already in process. The Orpheum theatre on West Second South Street between Main and West Temple Streets, recently purchased from Ackerman and Harris by the Fred Dahnken Company, is showing first run pictures under the new policy of a ten cent admission price. The program changes twice a week. The Fred Dahnken Company operates the American theatre in this city also. Barney A. Garnette, genial manager of the local Universal exchange, has been confined to his bed for the past two weeks on account of illness. He is well on the road to recovery, however, and is expected back at his desk within a dav or two.