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A PLEDGE IN KEEPING WITH THE NEW ERA IN MOTION PICTURES
1 924 ushers in a new era in the production of motion pictures. To lose sight of that fact would be pure business folly. Each and everyone concerned in this great industry must realize this fact:
BETTER PICTURES MUST BE PRODUCED BY BETTER BUSINESS METHODS. BETTER COMMERCIALISM MUST ENTER INTO THE PRODUCTION, THE DISTRIBUTION AND EXHIBITION OF MOTION PICTURES. THE FOOLISHNESS, THE FOLLY, THE WASTE OF THE PAST MUST CEASE. BETTER CO-OPERATION AND SPIRIT MUST ENTER INTO THE BUSINESS RELATIONS BETWEEN PRODUCERS, THE EXHIBITORS AND THE DISTRIBUTORS BEFORE THE INDUSTRY CAN HOPE TO REACH THE TREMENDOUS MAGNITUDE OF WHICH IT IS POSSIBLE.
AS the producer of PRISCILLA MORAN PRODUC> TIONS, and HYSTERICAL HISTORY COMEDIES, I pledge you that I will never attempt the production of any motion picture entertainment that is not sound commercially as well as artistically. I pledge you that I will incorporate into the production of these pictures, business policies and methods that will completely eliminate the terrific waste that is now in vogue.
1WILL make pictures for you that will be a pleasure for you to exhibit, and pictures that you will be able to buy always at a price that will enable you to stay in business and to earn a profit to which you are so justly entitled.
T WISH that you knew how sincere I am in pledging this A to you, and I wish you knew how sincerely I seek your co-operation. I want to hear from every exhibitor who is interested in better pictures and better business methods.
Sincerely yours,