Motion Picture News (Mar-Apr 1924)

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Motion Picture News A Spacious magnificence marks the interior beauty of the New Wisconsin Theatre. It seats 3,500 people and .each provides a clear view of the stage. Some notion of its ingenious design and the gorgeousness of its furnishings is afforded by these views of the stage, mezzanine and balcony. The balcony is of the cantilever type, and the equipment throughout is of the latest design the market affords. An elaborate lighting system permits a great variety of color effects in the auditorium as well as on the stage. The New Wisconsin occupies a six story building located at the corner of Grand and Sixth Streets, Milwaukee, Wis. Milwaukee Hails the New Wisconsin Theatre (Continued from preceding page) members of clubs, various civic organizations, etc. were participants in the parade. At the conclusion of the program a string orchestra played on the mezzanine and Miss Wisconsin presided. An artistic program booklet, said to be the first of its kind, was presented to each person at the theatre Friday night. It contained the entire history of the building of the theatre and photographs of the theatre personnel and was arranged by Albert Coppoek formerly an art designer and technical man with Balaban and Katz. A regular feature of the Wisconsin will be Sunday noon concerts by the Wisconsin Theatre Symphony orchestra under Mr. Kopp's direction. Mr. Thomas Saxe is President and General Manager of the Saxe Operating Corporation. Mr. John Saxe, Vice President, and Oscar Brachman. prominent realtor and builder of several theatres in the city and state, Secretary and Treasurer. Butterfield Will Remodel Theatre in Fort Wayne Mr. and Mrs. W. S. Butterfield on March Says Movies of Future Will Reproduce Sound and Color from a two months trip to California. They found theatrical conditions very good on the Coast. While in Chicago, Mr. Butterfield 0. K'd the plans for the new million dollar theatre in Flint. He also announces the leasing of the Orpheum Theatre at Fort Wayne, Indiana, and will take possession of same for next season. This house will be remodelled, with new stage, seats, scenery, dressing rooms and equipment, at an expense of $40,000. It will be renamed The Capitol and placed in the Michigan Circuit of Theatres. In an interview \ Washington Post, I sian scenic artist, predicts picture of tomorrow will be and reproduce sound bv m 1 the art editor of the n Bakst, famous Rus Rak-t. mtb thes folic means of radio. _ lid a visit to Hollyy by what particular means be obtained, but states that lywood to devote himself enpicture work. well known in this country isrs and costumes lie designed •ought t( Paving Representations A me Thomas Saxe, President and General Manager of Saxe Operating Corporation. other ballet ica by the Ballet Russe. aspects to the spectacular scenes of motion pictures for their artistic and emotional effectiveness, Bakst goes on to say that these huge sicenes are too expensive and that the inventiveness of the artist is necessary to produce the effect of " immensity by the employment of only a part of immensitv." Oscar Brachman, Secretary and Treasurer of the Saxe Operating Corporation.