Motion Picture News (Mar-Apr 1924)

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April 26, 19 2 4 1927 Service or Surface — Which? TN the purchase of theatre *~ chairs, the built-in qualities that make for long-time, satisfactory service are of real importance to the theatre manager. While the chairs' appearance today is important, its appearance and condition ten years from now will count for more. Scientific construction, installation based on true architectural principles, rare beauty of design and color harmonies, skilled and careful workmanship — these are the four-square foundation of the long service value of our chairs. You cannot go wrong when you select "American" chairs for your theatre or playhouse. Reseating can be accomplished without interrupting your business a single performance. Catalogue and detailed information on request. American Seating Company GENERAL OFFICES NEW YORK CHICAGO BOSTON 113 W. 40th St. 10 E. Jackson Blvd. 77-D Canal St. PHILADELPHIA 121 1-K Chestnut St.