Motion Picture News (May-Jun 1925)

May 2, 1925 1967 One Big User's Indorsement STA.NDARD FILM SERVICE COMPANY Ohio Michiga Kentucky Western Pennsylvania West Virginia CLEVELAND, OHIO Second Floor Film Building Phone: Prospect 34 December 24/24 The Rex Film Renovator Mfg. Co. 2 72 North 3rd Street, Columbus, Ohio. Gentlemen : In reply to your request regards to results obtained with your Liquefied Film Waxing Process, after using your plant in our three offices in Cleveland, Cincinnati and Pittsburgh, Pa., the past year, must report that we are receiving excellent success with your machines. Since putting the Rex Film Renovators in our various offices, either the Film Stock has improved wonderfully, or your ni-M^«™^*^ ""^2. 1 Liquefied Film Wax eliminates a 'real deal of wear and tear on films. Our film departments in our various offices praise very highly your method of film "'O waxing new prints and, by repeating the applications every twenty to thirty runs, protects the new films, keeps them soft and free from oil. Trusting other Exchanges are receiving the wonderful results that we are and wishing you the Compliments of the Season, we Very truly yours, THE STANDARD FILM SERVICE CO. per H. Charnas. Pres. Liquefied Film Waxing Process Winning and Holding Good Will A PROCESS to Safeguard Nevir prints against the excessive Heat of the projector, Hot operating booths, Hot and Dry Climates. Liquefied Film Wax Fixes the Emulsion surface of New Prints, eliminating all Emulsion Deposits, Film Sticking and causing the film to pass throu gh the projector more smoothly. Guaranteed To prevent 75% of Film Scratching, Pulling, Ripping and Tearing of Sprockets. Exhibitors Demand your Exchange to treat your New or Used prints with Liquefied Film Wax. Safe • guard yourself against film damages that is now being blamed upon your Operator, the Projector, or Poor Film Stock. It Cleanses the film surface of all old Oil, Dirt and Scum. It assures you of good projection at all times. Read what The Standard Film Service Co., of Cleveland, Ohio, \. who operate Exchanges in Pitts ^ burgh, Pa., and Cincinnati, Ohio, have to say about our Liquefied Film Waxing Process. Their letter is reproduced in this advertisement. Manufactured and Distribute<' by The Rex Film Renovator Mfg. Co. 73 East Naghten Street, Columbus, Ohio Pittsturg PITTSBURGER.S are just about recoveriugf from a terrific week of exploitation. Loew's Aldine theatre was the basis of unusual publicity. Eddie Bonns Trackless Train was the first eye opener for Pittsburgh. Not content with the remarkable Metro Trilby Clark signed by Hunt Stromberg to a long contract. She will be seen in pictures released by Producers Distributing Corp. Goldwyn special itself he added two jazz bands to the ballyhoo which paraded the entire down town section and stopped traffic completely. Loew's Aldine stepped into the limelight again last Friday when they entertained the Siamese Twins, who were passing through Pittsburgh enroute to St. Louis. Capitalizing on their one day stay the Twins were guests of the Shrine Club luncheon after which they were paraded tlirough the town. Jazz Week show at the Aldine broke all records for the theatre, and during Holy Week too, which goes to show that vou can get them, by giving them what they want. Louis K. Sidney staged a great show and had a splendid newspaper campaign. John Maloney, has relinquished the managerial reins of the local Metro Goldwyn office to Harry Schwearing. Maloney remains as part of the sales force. Harry is well known in this territory and has a host of friends. Pat Garyn of the Metro-Goldwvn home office was a Pittsburgh \isitor. Dave Flamm, recovered from a recent serious illness is back in town. He was formerly with Metro Goldwyn exploitation dept. The Grand theatre is doing a splendid business since adopting its present policy of added attractions. The Blackstone theatre, one of the Rowland and Clark chain, reduced its prices to 30c week days and 40c on Saturdays and holidays. The former price was 50c flat. Milton Crandell is still at the helm for Rowland and Clark publicity department. He is putting ON-er a trip to Atlantic City, with a Popularity Contest, to Rowland and Clark theatre patrons. Sam Bleye of the State theatre, Washington, Pa., reports his business as very satisfactory during the Lenten season. Joe Kaliski of the Educational Exchange is preparing for his forthcoming convention. Looks like Atlantic City but Joe would much rather it had been California. He had a great time there last year. Oh, Joe. A\\ theatres have Joined in the N. V. A. drive which starts this week, and a special midnight show on W^ednesday will see a program made up from vaudeville and picture theatres, F. C. O'Kelly of Morgantown. W. v., was in town the o'her day visiting all the big theatre^, on the lookout for noveltv acts. His_ Theatre, the Metropolitan is having a big vear. Playing two pictures a week and all the legitimate attractions that come his wav. All the exhibitors in Pittsburgh are dusting off the old Grips. Big times are expected in Washington, Pa., this week at the Convention. Ed. Schiller, General Manager of the Loew Corporation, stopped in Pittsburgh for a day last week to visit the Loew's Aldine Theatre. He and Louis K. Sidney the District Manager, left for St. Louis together. Margaret Quimby, who plays a leading role in "Perils of the Primitive," Universal serial now in production.