Motion Picture News (Jul-Oct 1914)

THE MOTION PICTURE NEWS 39 Directory of New Theatres | EDITOR'S NOTE. — The information contained in the "Directory of New Theatres" is gathered by the field representatives of "The Motion Picture News" and the facts and figures in each instance have been verified by them and are authentic. They may be relied upon by members of the trade. THE LYRIC WILL OPEN SEPTEMBER I TWO CHICAGO HOUSES, $165,000 AND $90,000 THE North Side, Chicago, is to have two new theatre buildings. One is now in process of construction at the southeast corner of Broadway and Belmont avenue and will be known as the Broadway-Belmont Building. It will be of stone and terra cotta construction and will cost $165,000. It will contain a motion picture theatre, stores, offices, lodgerooms and an assembly hall. Schif? & Company have made a building loan of i;90,000, in the form of a bond issue bearing 6 per cent interest and maturing in from two to ten years, upon the property. Another theatre structure in that section is one being erected by Siegman & Greenblatt on Lincoln avenue, one-half block south of Belmont avenue, to be leased to Lubliner & Trinz. The building will have a ground area of 96 by 135 feet, fronting southwest, and will cost $100,000. It will contain a 1,000-seat theatre, four stores, a hall and offices. It will be of fire-proof construction with an exterior of brick and terra cotta. The plans for the building were prepared by S. Milton Eichberg, architect. $40,000 HOUSE IN WATERLOO, IOWA Following close on the heels of announcements that a large motion picture theatre is to be erected at once on Fourth street west and that another was to be located in the new McMurray block on Commercial street, Waterloo, la., now being built, comes a statement from Manager George Fenberg, of the Majestic Theatre, that the syndicate he represents, the F. & H. Amusement Company, of Chicago, will erect a $40,000 motion picture theatre over the race, immediately adjoining the Y. M. C. A. building from the west. If the syndicate people take a lease on this property, as they now expect to, it will be for a period of from fifteen to twenty years with the privilege of an extension. The property has a 73-foot frontage on Bridge street, and on one side is 120 feet deep, while on the other it is only 115 feet deep. ACTUAL construction of a fine, modern and up-to-date motion picture theatre has been begun in Chattanooga, Tenn. A sum of $20,000 or more will be expended by the Lyric company, of which C. H. Royalty is president; Lawrence H. Smith, general manager, and Dr. C. H. Smith, vice-president, in the construction and ec'uipping of the new theatre building. Not only will the new motion picture home be absolutely fireproof throughout with concrete floor and steel walls and ceiling, but it will be fitted up with a complete ventilation system. Air from the Broad street end of the structure will be drawn in by two large suction pipes, cooled by being forced through ice boxes, and filtered through silk cloth. There will be four outlet pipes on the roof of the building. These will be so arranged that they will suck the air out of the theatre, thus keeping a current passing through all the time. In this manner it will be possible to change the air in one and a half minutes, or to reduce summer temperature to sixty-five or sevent}' degrees in fifteen minutes. Located in the very heart of the city in the center of the two busiest and best streets and extending back from Market street, the principal downtown thoroughfare, the entire length of the block to Broad street, the new theatre will occupy a conspicuous position. In view of this fact the Lyric company will make its front as attractive as it is possible to make it. Present plans for the front, as decided upon, are to construct it of cream-colored pressed brick, the trimmings to be of stone and marble. A balcony will be constructed in the front of the theatre and on this balcony a six-piece orchestra will give a concert each evening. The most modern lighting apparatus will be installed. In addition to the large lobby in which will be the ticket office, there will be a long foyer specially finished and decorated. There will also be rest rooms, for the lady patrons, equipped with high-grade furniture. The theatre auditorium will consist of one floor, a balcony and boxes. Its seating capacity will be about .1,000. On the stage, which will bebuilt so that vaudeville acts could be easily put on, will be hung the film curtain. This curtain, according to the Lyric company, will be the largest in the South. Operators' booths will be built of fireproof material and fitted with self-closing doors. Two of the latest model projection machines will be installed in the booths. Aside from the six-piece orchestra a large pipe organ will be installed. AW pictures will be accompanied with appropriate orchestra selections. An average admission price of ten cents will be charged. Only the very highest grade of feature films are to be shown. The Lyric company hopes to secure these features in accordance with the trend of demands of patrons. They do not expect to stand back on the cost in getting the best in filmdom. Their policy will be to advertise extensively. The ice water feature, now in vogue in the present Lyric motion picture theatre, will be carried out in addition to other features. The management will continue to operate the present Lyric theatre, showing only feature films at both places. Their outlook in regard to the motion picture situation in Chattanooga is an optimistic one, and it is generally conceded that their new theatre, which will formally open September 1, will be a success in every way. NEW LOUISVILLE HOUSE A permit has been issued by Building Inspector O'Sullivan, Louisville, Ky., to the Fourth Avenue Amusement Company of the J. C. Lewis Block. Twenty-five thousand dollars will be expended in converting it into a motion picture theatre with a seating capacity of more than a thousand. WILL SPEND $50,000 ON MILWAUKEE HOUSE The Badger Amusement Company is preparing plans for a $50,000 motion picture house to be operated at Twelfth and Chambers streets, Milwaukee.