Motion Picture News (Oct 1914-Jan 1915)

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December 26, 1914. MOTION PICTURE NEWS 43 GONFIDENTIAL CHAT Do you believe that the fihii field is already crowded with ? We know you do, but there is something lacking. We have become convinced that the public is educated in the matter of stories, photography and acting in films. They are absolute critics in this matter and demand of the manufacturer that he produce quality in each of these subjects. They have passed the novice stage and will go where this kind of film is shown regardless of program. A man goes home from his day's work, eats his dinner, reads his paper and then wishes to take his family to a theatre. Does he wish to go scouting all around the town gazing at the lithos and posters in the lobbies of the show houses to see which one he wishes to go into? He is too tired for that. He wants to know when he leaves home where he is going and that, if he goes to So and So Theatre, he will at least see a good set of films and be pleased. The public is tired of being pumped by advertising ^ j go and see a well known "star" and then when they ste the picture they find they have seen nothing but the picture of the "star" minus a story and good photography. On the other hand they hear that a well known book is being pictured. They go to see it and find that the photography is poor, acting is poor and the story has gone to waste. How will we remedy this? We will do it this way. By putting on a film service of good stories, good photography and these combined with co-operation with the Exhibitor spell quality and success. Each one, essential and the whole lost when one is left out. THE PUBLIC DEMANDS THIS WE MUST GIVE IT TO THEM You cannot imagine a manufacturer sending reels of film to his exchanges and Exhibitors for their favor and the film being the first test prints and minus main and sub-titles. Well, that is just what we did. We showed them the goods in the embryo state, undressed and untrimmed, and they enthused over the program. What will they do when they see the finished article? Get in touch with us at once and let us show you our film. You are the ultimate Judge and Jury. Let us convince you. LOOK OUR TALENT OVER A. M. Kennedy "Bob" Daly Fritzi Brunette Bert Angeles Donald MacDonald Dorothy Davenport John Dillon Edward Alexander Helen K. French Craufurd Kent Frank Montgomery Justina Wayne Charles K. French Wallace MacDonald Mary Ruby Jack Prescott Harry Fisher Mona Darkfeather Sidney DeGray Benj. Horning Lee Hill "Bud" Rose Lucille Young Wm. E. Parsons J. L. Phipps Katherine Sheldon Allen Frahck Will. Cowper 'Rena Rogers Tom. Ward Henry Travers Eva Lewis Harry Davenport Chester Whitey Albert Kerry Theodore Roberts Bruce Mitchell Anthony W. Coldewey Alex. Frank Harris Forbes KRITERION SERVICE (Mica Film Corporation) Sixth Floor 1600 BROADWAY NEW YORK CITY How can &n adrertiser continme adrertisinel By evriag YOV Talne.