Motion Picture News (Oct 1914-Jan 1915)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

78 MOTION PICTURE NEWS What Makes A Feature A Feature? ] . Every feature must stand the acid test of box office value. The power to draw the money. To do this it must be a picture easy to understand. It must combine human interest with comedy and pathos. 2. Not alone is good acting a prime necessity, but care should be taken in the making of the print. A bad print offends and displeases the theatre patron, thus affecting the exhibitor. Take care of the exhibitor and he will take care of *he manufacturer. 3 . Personal exploitation of business directors exerts no influence on the box office. The same amount of energy spent on publicity for the feature gives it a distinction that makes it worth featuring What the Alliance Programme Stands For Vol. 10. No. 26. 1. As near perfection as the human element can make it. An earnest and honest endeavor to make each succeeding release better than those that have gone before. Progress is the foundation of our policy. Ask our patrons if this is true. 2. We will not handle off colored shoddy. Our features appeal to all classes. They combine entertainment, divertissement and instruction. 3. We offer you regularity, reliability and respectability. Regularity of release, reliability of character of output and respectability of subjects. Be sure to mention "MOTION PICTUBE NEWS" when writing to advertisers.