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January 2, 1915.
ACCESSORY NEWS SECTION
III
Hiniounccment
This announcement to the exhibitor, theatre man and theatrical world, tells the story of an exhaustive, scientific qthAPRACTICAL INVESTIGA TION made by the best and most complete corps of seating designers, construction engineers and manufacturing experts, ever associated since the theatre chair industry began.
After years of study on theatre chair usage these men, backed by the vast facilities and MANUFACTURING ECONOMIES of {REALLY) the largest and most comp/efe theatre chair factory in existence, have now with their combined expert knowledge designed and constructed a complete line of chairs embodying a principle that no other theatre chair on the market has. This principle, which eliminates all theatre chair trouble, is the LAST WORD in chair construction.
As a result— THOUSANDS OF DOLLARS* worth of machinery will be discarded. More new machinery, dies and patterns together with a new building addition to our large plants are necessary for the manufacture of these chairs.
Before purchasing, investigate what has caused us to spend a fortune to get these results. Your purchase is sure to be:
Our agents are everywhere. Write us and we will put you in touch with one.
WISCONSIN SEATING FACTORIES
"Capital Stock Paid in One Million Dollars"
NEW LONDON, WISC.
PORT WASHINGTON GRAFTON SHEBOYGAN
ADDRESS: Theatre Chair Sales Department, New London, Wisconsin
OPERA CHAIR AGEIWTS. Very little territory left. Write us now.
Be sure to mention "MOTION PICTURE NEWS" when writiug to advertisers.