Motion Picture News (Apr-Jul 1915)

50 tual's exchange office in New Orleans, and on May 24 was elevated to his present position. He has offices at 834 Common street, and these later are to be remodeled owing to the World's increasing Southern business. E. Auger he is, and E. Auger he will remain, for despite persistent attempts, he won't tell what the "E" stands for. MINISTER'S TEMPERANCE PLAY APPROVED BY UNITARIANS WHILE in Boston, attending the annual meeting of Unitarians, members of the National Unitarian Temperance Society, through the courtesy of Manager Fred B. Mitchell of the New England United Film service exchange, viewed "The Spenders," a film written by the Rev. Charles J. Harris and produced by Joseph Levering, of the United, for use throughout the world in the Unitarian campaign against intemperance. The ministers say this film contains all the desirable elements of a feature, and none of the undesirable ones. The Rev. Mr. Harris is probably one of the first minister-photoplay wrights. FRISCO BOARD OF TRADE ISSUES NEW RULING THE Film Exchange Board of Trade of San Francisco has issued a new ruling to supersede the one scheduled to go into effect May 24 relative to payment for film service. Notices had been sent out to the effect that in the future all film would have to be paid for in advance by exhibitors, but the latter objected to the enforcement of this rule through their organization and took such a determined stand on the question that a modification has been made. According to this, all bills for service must be paid by Saturday of each week, otherwise film will be sent out only on the cash on delivery basis. A NEW IDEA IN PROJECTING ROOM THE Pittsburgh Branch of the V-L-S-E has a novelty in the way of a projecting room. Most branch offices have special rooms set apart for this purpose, but the Big Four office in Pittsburgh is the only one in existence today where a manager can sit at his desk with a prospective customer and while telling him the value of the film, have the picture projected on the window curtain which has been made toserve the purpose of a motion picture screen. So far,' this novel idea has proved most effective in the way of securing quick action. 4 SUB-OFFICES AND 1 BRANCH ADDED TO V-L-S-E THE volume of business being done by the V-L-S-E continues to increase so rapidly that during the past week four new sub-offices and a new branch have been added to the chain of distributing points. The new branch office is located in Cleveland at 2077 Fourth street, in the centre of Cleveland's film market, and is in charge of A. W. Goff. The territory to be served MOTION PICTURE NEWS by this branch will include the southeastern portion of Michigan, as well as all of the state of Ohio. Two new sub-offices have been attached to the San Francisco branch. One is located in Los Angeles, California, and the other in Seattle, Washington. The Los Angeles office is in charge of H. D. Naugle, and the Seattle office will be in charge of Tom North. A sub-office has been established in St. Louis in charge of S. W. Hatch, and another in Denver to relieve the pressure on the Kansas City branch. PEARSON IS IN CHARGE OF V-L-S-E IN KANSAS ER. PEARSON, manager of the Kan• sas City branch of the V-L-S-E, is a veteral film man who through four years' experience with the General Film company, is thoroughly acquainted with the past performances of The Big Four. E. R. PEARSON Mr. Pearson joined the General Film company at Omaha, as assistant manager, in February, 1911. In 1912 he was appointed manager, remaining there until June, 1914, at which time he resigned and accepted the management of the Omaha branch of the Eclectic, later called Pathe. Just previous to accepting his present position, Mr. Pearson devoted his time to the booking of special features. "In this business there is certain to be a 'tomorrow,' " says Mr. Pearson, "and he who looks into that tomorrow will find practically certain proof of the success of the V-L-S-E." OREGON TOWNS TAKE TWENTY-NINE KLEINE FEATURES SOME idea of the progressiveness of Pacific Coast exhibitors may be obtained from the statement of George Kleine's Seattle office that it recently closed three contracts for the exhibition of twenty-nine Kleine features. Theatres in Prairie City, population 348; Canyon City, population 364; and Burns, Oregon, population 904, have each contracted for the entire Kleine list. Vol. 11. No. 23. BUTNER IN CHARGE OF MUTUAL IN NEW ORLEANS JC. BUTNER arrived last Monday, • May 24, in New Orleans and assumed control of the New Orleans office of the Mutual Film Corporation. He succeeds E. Auger, the new Southern division manager for the World Film Corporation, and the newly-elected head of the Film Trades Club of New Orleans. Mr. Butner had only been twelve hours on the job before he had things in splendid working order and the big Mutual force hustling. Mr. Butner was for a year in charge of the Boston Mutual features department. His appointment to the New Orleans territory was made by Arthur Lucas. When he got in town managers from exchange row extended him a cordial invitation to join the Film Trades Club, the new organization of films managers of the Crescent City now well under way as a power in the field. ROSENTHAL SUCCEEDS BECK IN ST. LOUIS AF. BECK, who has had the manage• ment of the Universal exchange at 2116 Locust street, St. Louis, for sometime, leaves his present position to become affiliated with the United Film service in New York. He leaves many friends among exhibitors and others who have had business dealings with him and who gave him a banquet on the night before he left for the east. His successor, Barney Rosenthal, who was assistant manager of the Universal exchange, is a young man of promise and ability, and has been identified with moving pictures for several years. He is also very popular with the trade, which will aid him materially in the discharge of his duties as manager of the exchange. FOX FRISCO OFFICE MOVES TO NEW QUARTERS THE question of securing the additional space, so badly needed for some time at the San Francisco branch of the Fox Film Corporation, has been solved by moving the offices of this concern from 107 Golden Gate avenue to 111 Golden Gate avenue. The new quarters are those recently given up by the Kriterion exchange and are not only much larger than the old ones, but are fitted up in excellent fashion. Manager William Citron of this branch has made arrangements with the Turner & Dahnken Circuit whereby the attractions of this big concern will be shown at the Tivoli theatre, San Francisco's show house de luxe. HUNTER IN CHARGE OF WORLD'S BUFFALO BRANCH CD. HUNTER has been appointed • to a position on the sales force of the Buffalo branch of the World FPm Corporation. Mr. Hunter's experience in the film business should stand him in good stead in his new position. He is popular, a hustler and full of optimism.