Motion Picture News (Apr-Jul 1915)

June 19, 1915. N MOTION PICTURE NEWS S I V E — you will know why our advertisers get such unequalled results as shown below: because the reader is responsive — and only responsive to a service trade paper. BRYON CHANDLER, INC. Sole United States Representative of the Feaster Film Company, manufacturers of the "3-F" machine, absolutely eliminates rewinding 687 Boylston Street, Boston, Mass., May 19, 1915. "Motion Picture News," 220 West 42d Street, N. Y. Gentlemen : Last month when the time came that our Feaster Film Feed Machine was ready for the market, we took up the selection of a proper medium to reach the exhibitors throughout the country ; and after much deliberation, inserted our first advertising in "Motion Picture News." It is less than four weeks since our first advertisement appeared, and we have received upwards of a thousand inquiries requesting further information. In a single day we have had one or more inquiries from exhibitors and others, representing each and every State in the Union, showing conclusively the value of advertising and the wide spread circulation of a magazine of the calibre of the "Motion Picture News." It so often happens that the prospective customer is hidden away in some small town or city, that it would be a matter of physical impossibility to locate him and show to him the merits of the article which you have to offer. It is only through the medium of the well circulated, regularly published magazine that one is put in touch with the far away prospective customer, and it is a pleasure to me in endorsing advertising in general as one of the assets of modern business, to at the same time er"'o" =!-«' recommend the "Motion Picture News" as a splendid advertising medium. Very truly yours, BRYON CHANDLER, President. LIBERTY MOTION PICTURE CO. Printers and Developers of Motion Picture Films Laboratories: 20-52 East Herman Street, Germantown Bell Phone — Germantown 58-59 Philadelphia, June 3, 1915. Mr. R. M. Vandivert, Advt. Mgr., 220 West 42d Street, New York, N. Y. Dear Mr. Vandivert: In going over the returns from our advertising in several Trade Journals we find that eighty-five per cent, of actual results have been obtained from the "Motion Picture News." Feeling that this would be very interesting to you and hoping that our advertisements in the "News" will continue bringing us such good returns, we are, Yours very truly, LIBERTY MOTION PICTURE CO.. JBM:M J. Burton Musten. Manager. S. A. Mahoney, Pres. Lewis B. S. Utley, Vice-Pres. Fred. G. Allen, Treas. THE UTLEY COMPANY Mechanical Decorators Holyoke, Mass., June 2. 1915. "Motion Picture News." New York City. Gentlemen : We thought you would be p'eased to know that we have had a great many answers to our advertising. Many more from the "News" than from any other magazine and we wish to compliment you on the attention you have given our work. It stands out prominently against that which we have received from similar periodicals. The promptness and courtesy which you have shown our requests have been appreciated. Certainly, you are on the job every minute. Sorry we cannot say as much for some of the advertising managers of your competition. Yours very truly, THE UTLEY COMPANY, LSU/K Lewis S. Utley. NOVELTY SLIDE CO. 67 West Twenty-third Street New York. Mr. E. K. Gillett, "The Motion Picture News," 220 West 42nd Street, City. Dear Mr. G:llett: Your issue of the 14th just came to hand, and I must say that I am well pleased with our ad., also the position you have given us. We are also in receipt of several inquiries this morning, all mentioning your paper, and I am all the more convinced that your Accessory News Department is a valuable advert:sing medium. You know that I have long advocated a department of this sort in connection with a motion picture paper, and 1 believe that manufacturers of accessories will benefit greatly and that exhibitors will appreciate the added value of this department to your publication. With kindest regards, I am, Very truly yours, NOVELTY SLIDE COMPANY. 'JFC*FRL. J. F. Coufal. General Manager. to print man to all the letters we have like see them. TjlTTt^J^7^^