Motion Picture News (Jul-Oct 1915)

July 17, 1915 MOTION PICTURE NE.WS 69 THREE VIEWS OF THE PATHE EXCHANGE, INC., PLANTS AT BOUND BROOK AND JERSEY CITY, NEW JERSEY THE PATHE STUDIO, JERSEY CITY JOINING ROOM, BOUND BROOK World Film Moves Swiftly to Place of Note and Now Pays Dividends on $3,000,000 About fifteen months ago the World Film Corporation replaced the old World's Best Film Corporation, and took the whole second floor of the Leavitt building at 126 West Forty-sixth street. For some time it was the most discused firm in the business. Under the guidance of Lewis J. Selznick it did business in a way which astonished everybody. All were asking if such progress could be made on a firm foundation. Today the answer seems to be that it is on a firm foundation. Recently the World Film Corporation took over the Peerless studios in Fort Lee, N. J., and now has seven directors at work there. More recently the Equitable Motion Picture Corporation, a $2,000,000 concern, was formed in Richmond, Va., to make pictures for the World Film Corporation. It is the policy of the World Film Corporation to own or control its producing companies, but that does not deter it from acquiring any good pictures which are to be obtained. Soon it will distribute a news film conducted along new lines, each film containing five hundred feet of local material, no matter what the city where it is shown may be. The World Film Exchange, on the ground floor of 126 West Forty-sixth street, is one of the finest in the world ; there are twenty-six similar exchanges throughout the United States. World Film a year ago was just breaking ground in the motion picture business. Today it has divided the territory of the United States into five districts, each administered by competent district managers. One year ago World Film was perhaps not a major factor in the business field. Today it is paying dividends on a capital of $3,000,000. A year's progress in World Film, if set forth in detail would provide a remarkably interesting chapter in the annals of modern commercial progress. There is every prospect that a year hence the progress achieved by World Film will equal, if not exceed, that made during the past year. "RED ROBIN" IS A PATHE SUBJECT "Red Robin," by Fred Jackson, author of the big New York success, "A Full House," will be put into a feature by Wharton, Inc., and released by Pathe. THE FACTORY AT BOUND BROOK, N. J. ASSOCIATED IN NEW AFFILIATION IN THE FIELD The Associated Film Manufacturers, Inc., Arthur Bard, general manager, is an affiliation of several producing companies : the Santa Barbara Motion Picture company, the Elmira Film Manufacturing company, the Lindblom Motion Picture company, the Navajo Film Manufacturing company, the Ramona Film Manufacturing company and the Banner Film company. These companies make the Santa Barbara, Empire, Monty, Navajo, Ramona and Banner brands of pictures, which were mostly on the old Kriterion program. Exchange affiliations have not yet been completed. The eastern offices are at 220 West Forty-second street, New York city, and the western office at 719 Grant building, Fourth street and Broadway, Los Angeles. Balboa Is Synonym for Good Pictures; and Makes Pictures Regularly for Pathe < •■ j * THE Balboa Amusement Producing company is one of the concerns making pictures regularly under contract with Pathe Exchanges, Inc. The story of that company is that of a winning fight against great odds. Not so many months ago Herbert M. Horkheimer sat in the office of the Balboa studio at Long Beach, Cal., and told funny stories to the sheriff while the director and camera man sneaked out of the back door to make pictures and keep the company going. Now Balboa is one of the biggest independent motion picture producers in the country. Its product is sold for five years ahead under contract. When H. M. Horkheimer started Balboa he got his brother, Ellwood D. Horkheimer, electrical and mining engineer, to join him. Jack London's "Sea Wolf" was the first picture made, and they encountered all sorts of litigation. About this time, "look out for squalls," as the almanac says. r Squalls came in the shape of pressing claims and lawsuits. But fortune began to turn, in the affairs of Balboa, about January 1, 1915. The Fox exchanges then took a lot of Balboa pictures and about that time H. M. Horkheimer conceived and started on the "Who Pays?" series, handled by Pathe in twelve parts, the last one of which has just been released. A PICTORIAL TRIP AROUND THE WORLD FILM CORPORATION STUDIOS AT FORT LEE, NEW JERSEY — ■ PROPERTY ROOM mmmgamgm THE LABORATORY THE SCENE DOCK THE STUDIO LIGHT CONTROL BOARD