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4 MOTION PICTURE NEWS Vol. 12. No. 12.
REASSURANCE TO THE TRADE
Despite the destructive fire which occurred last week at the studios and laboratories of the Famous Players Film Company, and the tremendous losses which have resulted, we can definitely assure the trade at large, and Paramount exhibitors in particular, that all plans for productions formulated before the outbreak of the fire will be immediately continued and matured without interruption. We are glad that the loss is ours only and that exhibitors will in no way be affected by it. For, although the greatest disaster that has ever befallen a producing company in the entire history of the industry, we are totally undismayed, and can substantially state to all exhibitors that the unrivalled standard of our past productions will not be lowered in the slightest degree in our forthcoming releases.
The erection of the new studio and laboratory buildings now in the course of construction on our recently acquired tract of ground in upper Manhattan will be rushed to completion at a maximum speed. We intend these studios and laboratories to be the most modern, efficient and comprehensive plants ever devoted to the production of motion pictures, and under these unparalleled advantages we are wholly confident that we will not only continue, but by far excel, our record of achievement, which, from the very inception of our organization, has been a tradition in the trade.
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The Famous Players Film Co. expresses its sincere gratitude and appreciation for the messages of sympathy received from thousands of exhibitors, exchangemen and manufacturers, and determinedly assures them that it will emerge from this temporary inconvenience stronger, greater and firmer than ever.
FAMOUS PLAYEE
507 Fifth Avenue,
ADOLPH ZU1
EDWIN S. PORTER, Treas. and Genl. Mngr
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