Motion Picture News (Nov 1915-Jan 1916)

68 MOTION PICTURE NEWS Vol. 12. No. 21. SELZNICK CONFERS WITH RATZ IN INDIANAPOLIS Lewis J. Selznick, vice-president and general manager of the World Film Corporation, who was in Chicago last week to attend a meeting of the branch managers of the company, stopped off in Indianapolis last Saturday on his way from Chicago to New York. He had a conference with W. A. Ratz, the local manager of the World Film Corporation. The World Company's Indianapolis office is being remodeled. The company has leased the whole third floor of the Willoughby building, in North Meridian street, and the company is enlarging its quarters. The shipping room will be right in front of the elevator. At the right of the shipping room will be the poster room. New shelving and a new method of handling posters is being put in, in order to keep the posters in the best possible shape. The cashier's room will be at the left of the shipping room, with a small reception room in front. The main office, in front and Mr. Ratz's private office in the rear, also will be at at the left. The walls are being redecorated and new furniture put in. When completed the offices will be one of the most up-to-date film exchanges in the city. POPE OF CONTINENTAL MAKES PENNSYLVANIA TRIP J. W. Pope, Jr., is taking a trip to Pottsville, Wilkes-Barre and other Pennsylvania towns on business connected with the Continental Feature Film, of which he is Philadelphia manager. The latest release of Mutual Masterpieces, handled by the Continental here, "Inspiration," with Audrey Munson and Thomas Curran, will be given a private screening in a few days, at which the press representatives will be asked to give frank expressions of opinion. C. G. Powell, manager of the Mutual Film Corporation, has just returned from a business trip to Harrisburg, where a branch office under his control is located. In "The Brink" and "The House with Nobody in It," are two Mutual pictures which had narrow escapes at the censors' hands, the first adverse judgment having been reversed on an appeal, and a second review by the board. METRO ENLARGES ADVERTISING DEPARTMENT IN PITTSBURGH Advertising help for exhibitors has been one of the big features of the Metro service in Pittsburgh, and as a result the company has found it necessary to enlarge the space occupied by the advertising department. Joseph S. Skirboll, the general manager, has devised a number of ingenious devices for attracting the attention of the public and has added them to the Metro service, with the result that the business of the company has materially increased during the past few months. The second floor of the Metro building has been taken over at 212 Fourth avenue, Pittsburgh, and will be used exclusively for the advertising department. It is said the company plans a national campaign in advertising and will use magazines, newspapers and outside advertising, and the result will be that the various Metro offices throughout the country will find more room needed for the additional advertising matter coming into the offices. Mr. Skirboll's idea is to play the game a little ahead of time instead of waiting until the last minute, and he therefore has added the additional space to his exchange before the rush was felt. V-L-S E PALS INCREASES SIZE TO EIGHT PAGES V-L-S-E Pals, published weekly at Seattle for exhibitors using Big Four productions in Oregon, Washington, Montana, Idaho and western Canada, began on August 14, 1915, as a small four-page sheet, 6x9. Three weeks later it was necessary to increase the size, and now another increase has brought the publication up to TOM NOETH eight pages, ten and one-half by fourteen inches. Since Motion Picture News first reviewed this enterprising exchange magazine, it has been greatly improved both in contents and in make-up. It is as live as ever, crammed with all sorts of publicity hints, letters from managers and publicity men in the territory, good illustrations and editorials written in a practical vein on some phase of the picture business. Managing Editor Tom North gives originality first place in selecting material for his publication. This is a winning policy. The growth of the paper shows it. IN VANCOUVER FILM CIRCLES C. H. Montgomery, traveling representative of V-L-S-E, Inc., visited Vancouver recently. George L. Broy and Sam W. Whitehead have arrived in Vancouver with "The Spoilers," which they are handling throughout Canada. Good business is reported, especially in the Western provinces. LEDERMANN SUCCEEDS BRYSON IN MINNEAPOLIS Dan B. Ledermann, formerly manager of the Laemmle Film Service in Des Moines, Iowa, will succeed James V. Bryson, who, after nine years with the Minneapolis branch of the Universal company, has resigned to form his own concern, to be known as the Northwestern Motion Picture Equipment Company, for the distribu JAMES V. BEYSON tion of Power and Simplex machines for the entire Northwest. Mr. Ledermann will be assisted by David G. Rodgers, well known to nearly all the exhibitors in the Northwestern territory. PARSONS OPENS TRIANGLE BRANCH IN LOS ANGELES G. C. Parsons, formerly manager of the Cleveland and Buffalo Mutual film exchanges, has arrived in Los Angeles and opened a branch here for the Triangle Film Corporation. One-half of the ninth floor of the Knickerbocker building at 643 South Olive street has been leased and elegant offices are being installed. EDMUNDS NEW KLEINE MANAGER AT KANSAS CITY W. O. Edmunds, formerly manager of George Kleine's Los Angeles office, has been sent to Kansas City, where he will assume management of the Kleine branch in that citJ^ Mr. Edmunds has been associated with Mr. Kleine more or less since 1908, at which time he was manager of the Kleine office at Winnipeg, Canada. CLEVELAND EDITOR JOINS FOX John D. Raridan, motion-picture editor of the Cleveland Leader, has resigned to become identified with the Fox Film Corporation. He has been succeeded bj' James Monnett, formerly assistant citj editor of the Cleveland News, the afternoon edit-on of the Leader.