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MOTION PICTURE NEWS
Vol. 12. No. 24.
Caught on a Flood of Success
1
THE V-L-S-E was the first of the large feature distributing companies, we are told, to show a substantial gain in both collectit)n8 and billings during the summer months. It was the first, and thus far the only film organization to share its profits with all its employees — the division made October 10th last, and to be made every subsequent quarter, amounting to 20% of the company's net profits.
These forward steps have been made possible only by reason of the superior money-making qualities of Big Four productions, for the exhibitor and for the producer.
Crammed with heart-interest, powerful dramatically, unequalled photographically and with it all, wholesome and purposeful, the public has placed its stamp of overwhelming approval on them — accorded them a favored place as the highest expressions of the photoplay art. Immediate new releases :
"THE CAVEMAN'" (Yitagraph) which one critic described as "the only picture I ever saw at a private thawing which made every reviewet laugh" yet it is also 0 an intense drama— Featuring ROBERT EDESON.
"THE ALSTER CASE" {Essanay). An honest-to-goodn'ss detective siory, from the great stage success, which will make you mad because it is so baffling —
Featuring BRYANT WASHBURN and RUTH STONEHOUSE.
"A MAN'S MAKING" [Lubin). A straightfrom -the -shoulder story of the maldng oj a man against terrific oddsFeaturing RICHARD BUHLER and ROSETTA BRICE.
"I'M GLAD MY BOY GREVT UP TO BE A SOLDIER" iSelig). A smashing, patriotic knock-out, which sounds the high note of love for coun'ry, with thrills by the bushel Featuring HARRY MESTAYER and EUGENIE BE55ERER.
And do not overlook the fact that these features represent but half of the Big Four's business-building service.
The other half begins where the film ends — in the most modern mn chandising program to help you sell to the best advantage that which you have bought, that the motion picture industry has ever known. This plan of mutual helpfulness and service we call "The New Religion." ^ e give our sales organization a share of the profits, so that they will work harder for you,
A dozen exhibitors in your vicinity will attest to the value of this cooperation. Shall we send you their names?
1^ V. L. S. E. Inc. ^
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