Motion Picture News (Jan-Feb 1916)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

January 39, 1916. MOTION PICTURE NEWS 529 ^UNIVERSAL PROGRAM P9 A According to Shakespeare and Carl Laemmle "The Play's the Thing" The greatest writers for stage and screen contribute to the excellence of the Universal Program every week. The Universal doesn't care who writes its photoplays so long as they are the BEST — and it produces the works of great writers of reputation because it is usually from their training and experience that THE BEST IS SURE TO COME. Look at this list of writers — among them men and women who are responsible for the greatest stage, screen and book or story successes of the day. They contribute to the Universal Program: Clara Louise Burnham Frances Hodgson Burnett Bayard Veiller Meredith Nicholson Lois Weber George Ade George Bronson Howard C. N. Williamson Mrs. A. M. Williamson Wallace Irwin Rupert Hughes Joseph Medill Patterson Augustus Thomas Anne {Catherine Green Louis Joseph Vance R. W. Kauffman Eustace Hale Ball Elaine Sterne Olga Printzlau Wm. McLeod Raine James Oliver Curwood Peter B. Kyne Lottie Blair Parker Wm. Addison Lathrop Randall Parrish Hal Reid Frederic S. Isham Frederic J. Haskins Bernarr Macfadden Phil Hunt Vera Tyler Ethel Lloyd Patterson Joe Mitchell Chappie On what other program, or what two programs will you find the works of such a list of notables? THEY CAN BE FOUND ONLY ON THE UNIVERSAL PROGRAM. That is why when you want to see the best plays to be seen in moving pictures you will find them on the Universal Program at Universal Theatres. Watch for the writers names on the titles of Universal Features on the I'niversal Program. ~ , More than a thousand Universal actors will protest the statement that the "play's the thing," and to prove that the Universal believes in competent actors as well as good plays we present the names of the featured players on the Universal Program for the week of February 7 : Billie Rhodes and Ray Gallagher Bob Leonard, Ella Hall and Rex de Rosselli Harry Myers and Rosemary Theby Alice Howell and Harry Coleman Mina Cunard and Malcolm Blevins Paul Panzer and Edith Roberts Baby Early Francis Ford and Grace Cunard Rupert Julian and Elsie Jane Wilson Gertrude Selby and Reggie Morris Search the world's programs and you will not find such a list of talent except on the Universal Program. Players of personality that capture the fans and win their loyalty appear on the regular Universal Program. They mean profit and popularity for your house. Universal Film Manufacturing Company CARL LAEMMLE, President "The Largest Film Manufacturing Concern in the Universe 1600 BROADWAY, NEW YORK We have secured good advertisers to talk to YOU. Listen to them!