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Moore's Garden Theatre.Washington
Moore's Strand Theatre.Washington
Three Competitors Who Act as One
^< HE total film rental paid the ^ V-L-S-E hy tKe four largest ^ dovOn-to-cJn Kouses of Washington, D. C, during tke week of January r6tK, probably exceeded tke combined rental of all other features shown in that city.
At The Strand and The Garden, operated by Th omas Moore, the Big Four was represented by "The Battle Cry of Peace," "My Lady's Slipper," and "The Heights of Hazard," respectively, while at Crandall's, on the same block, "The Misleading Lady," was the business-building attraction. A block avJay, The Cosmos, charging 15c. and 25c., featured that tremendous success, "The Great Divide" and "The College Widow."
Of even greater significance than that three centrally located, next-door neigh
bors should coficentrate upon V-L-S-E plays as the veJiicles to fill their houses, is the fact that one of this number was sold this service hy another.
It was Mr. Moore, who upon finding that he could not use all the Big Four output, induced Mr. Crandall, formerly his keenest competitor, to take those which either The Strand or The Garden had not the open time to book — this without a V-L-S-E representative ever having called upon Mr. Crandall.
A sense of fairness, based on his own success; the liberal "open booking" policy of the Big Four, and the consistent excellence of its production, prompted this unusual support.
The exhibitor in search of features of pro-Oed earning power, who gives these facts the consideration they deserve, will not err in judgment.
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