Motion Picture News (Mar-Apr 1916)

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March 4, 1916. MOTION PICTURE NEWS 1341 Rita Jolivet WHERE DO YOUR PROFITS GO? ON occasions when your box-office receipts fall like the mercury in a thermometer and you discover that the other fellow is getting your patrons away from you, have you ever had a heart to heart talk with yourself to learn the reason why? TT AS it occurred to you that his success is ALL IN THE "'■ PICTURES, and wouldn't it exasperate you to know that in a great many instances he pays no more for pictures "with a pull" than you are compelled to pay for pictures that are poor and possess no drawing power? O CORES and hundreds of exhibitors find themselves in this position today — ^ and through no fault of their own. The door is closed to what they want. LJAPPILY, the cure for this condition is in sight. You can increase your ^ ^ profits by buying right — in the OPEN MARKET and the first six of our WEEKLY SPECIALS to be released in March and April are not offered as features possibly good, but as features ABSOLUTELY AND INCONTESTABLY good. That is the point we most insist on. I7IRST. The distinguished actor, MR. HAMILTON REVELLE, will be seen in the gripping, A vital drama entitled "SINS OF THE FATHER," in four parts. CECOND. MISS RITA JOLIVET, the beautiful survivor of the "Lusitania," in the exciting, thrilling drama entitled "HER REDEMPTION," in which the big shipwreck scene is the principal thrill, in four parts. T^HIRD. "DENISE," by Alexander Dumas, which is an adaptation of the greatest play of human emotions, in four parts. pOURTH. RITA JOLIVET in "LOVE'S SACRIFICE." An uniquely beautiful spectacle with equally unique situations powerfully acted, in six parts. piFTH. "A WOMAN'S AWAKENING" from the story by Abel Gance. Something entirely new in screen drama, which bids fair to arouse the patriotic spirit, in five parts. CIXTH. "UNDER THE MASK," by M. Thiery, featuring MARIE CELIAT, a drama which in point of dramatic intensity outrivals "CamiUe." Coupled with "THE POISONED KISS," featuring MISS RITA JOLIVET. A wonderful program. AUTHORS FILM CO., INC. 1432 BROADWAY NEW YORK EASTERN Booking Office, Philadelphia, booking for Authors Film Co., Inc., in Easter; Pennsylvania, Northern New Jersey, Delaware, Maryland, Virginia and Distric Eastern trict of Columbia. CORRESPONDENCE invited from independent exchanges of highest financial and business responsibility. Hamilton Revelle How OM an advertiser continue advertisine:} By giving YOU value.