Motion Picture News (Mar-Apr 1916)

2506 MOTION PICTURE NEWS Vol. 13. No. 17. GUMPSES OF WILLIAM FOX'S ANNETTE KELLERMANN SPECTACLE, PRODUCED BY HERBERT BBENON IN JAMAICA; TWO OF THE GREAT MOB SCENES, A VIEW OF THE RAJAH'S PALACE, AND BITS OF DETAILED ACTION our sales occur automatically, by reason of the service rendered, so that exhibitors have learned, beyond peradventure of a doubt, that we are seriously and earnestly interested in their success. "This interest, of course, is not altogether altruistic, for it follows that where exhibitors succeed because of our product and our service, that we have made of them lasting business friends, who, in turn, will become our best salesmen. "So much of success in an organization depends upon its spirit, and, to some extent, at least, it must have been the spirit of the V-L-S-E which enabled it to go through the summer of 1915 with an increase in business instead of a decrease. The greater the handicap — that is, the greater the heat — the greater the sales force strove to produce results for the exhibitor, and thereby for the V-L-S-E. Expects Greater Progress "So, as successful as the past year has been, it is confidently expected that the next year will be one of even greater progress. "This expectation is based on two facts : "The first is that the four manufacturers making up this company are working harmoniously with the V-L-S-E, and because of their competition, each with the others, they are bending every effort to produce greater and greater pictures, with the result that, from the information possessed here, it would seem that we are to handle a very large number of great productions that will surpass anything so far attained. "The second is that necessarily the first year, to some extent, has been devoted to developing and teaching, the work of which, of course, will not have to be duplicated in a permanent organization. On the contrary, it will be possible to give the time devoted to this preliminary work to increasing our individual and collective efficiency." Carl Anderson Resigns from Paramount Pictures EflSciency Expert and Advisory Official, "Who Was Connected with the Organization Since Its Inception, Will Devote Attention to Waste Stoppage in Production End CARL ANDERSON, efficiency expert and advisory official who has been actively connected with the Paramount Pictures Corporation since its inception, has resigned from that concern. He will devote his time in the future to the systematizing of motion picture studios, believing that in that end of the business lies the greater need for organization. Mr. Anderson has been associated with various picture enterprises for the past nineteen years. He is thoroughly acquainted with its every angle and is unusually well equipped to assume such a position in the film world as that in which he will shortly establish himself. Immediately previous to his affiliation with Paramount, Mr. Anderson held a similar position with the Jesse L. Lasky Feature Play Company. He was partly responsible for the splendid organization of this company, and when Paramount was formed his services were enlisted. The Paramount offices at 485 Fifth avenue. New York City, were planned by Mr. Anderson. "In leaving Paramount," said Mr. Anderson to The jNIotion Picture News, "I leave behind me none but friends. The work of putting this company on an efficiency basis is done, and I believe there is a greater field for my profession in the production end. We all know that there is needless waste in the picture studio, but to date no man has offered an efficiency working basis applicable to every studio. I will endeavor to do so." Mr. Anderson would make no definite statement as to his future connections, but said that before long he would probably be in a position to make an announcement. Two Thanhouser Classics Ready for Mutual Release "The Fugitive" and "Woman, Saint and Devil," by Lonergan and Directed by Sullivan, Feature Florence La Badie, Who Will Appear in Six More in the Series EDWIN THANHOUSER has completed plans by which Florence La Badie will be presented in eight features a year t Dion. Director Sullivan, it is announced, ' relied for the strong dramatic effects in to be known as Thanhouser Classics. These will be along lines never before attempted by Mr. Thanhouser, it is announced, and will be provided with unique advertising matter to accompany their release through Mutual. Two of these productions are now ready, "The Fugitive" and "Woman, Saint and Devil." Both plays are from the pen of Philip Lonergan, and were directed by Frederick Sullivan. The main supporting roles in each are interpreted by Ethyle Cook and Hector each production on individual work of the players, rather than upon ensemble manipulation. Besides being particularly adapted to Miss La Badie's talents, these productions will present new treatment as to plots, it is said, and will offer new departures in dramatic creation. "Woman, Saint and Devil," for example, deals not only with dual personality, but also a quadruple mental state. Added to this condition are outside influences which conflict with one another in the principal's subconsciousness, causing her to commit acts attributable to diverse personalities.