Motion Picture News (Jul-Aug 1916)

July 15, 1916 MOTION PICTURE NEWS 259 (Center) Herschell Mayall and Lola May, Two of thft Principals in a Typical Scene LOCKWOOD WINS HYDROPLANE RACE ON ST. LAWRENCE Driving the hydroplane Sneaker at the rate of thirty-six miles an hour, Harold Lockwood, co-star with May Allison in Metro Yorke productions, won a twentymile race on the St. Lawrence from four other contestants. The race was the result of a yacht-club argument over the respective merits of several makes of boats. George Wagner, of New York, wagered that his boat could beat those of his listeners. He was snapped up immediately by the other four men, and chose Mr. Lockwood, an old friend of his and his guest for several days, while the Metro-Yorke company was in the Thousand Islands filming " The River of Romance," to pilot the boat. " Matter Sent Out by Press Agents Does Satisfy Editors " Harry ReichenLach, World Lightning-Change Artist with Words, Has Testimonial& firom Men, Strangers to Him, Who Say That His Contributions Hit the Mark H ARRY L. Reichenbach, general press representative of the World Film Corporation, notes an exception to the statement of Charles F. Cobry, photoplay editor of the Omaha Bee, in which Mr. Cobry charged, in effect, that the publicity matter sent out to the newspapers by film publicity men is unsuited to newspaper use, and in some cases worthless. Replying to Mr. Cobry's indictment, as recently set forth in Motion Picture News, Mr. Reichenbach says : " If the motion picture editor of the Omaha Bee extends his arguments against the quality of material received from the Essanay Efficiency Completes Pictures to September For August and the Month Following Company Has Produced a List of One, Two and Three-Reel Subjects, with Its Stars, for Varied Programs, Is Announcement from Spoor ESSANAY now is taking long strides in getting out its releases far in advance. With the size and convenience of its new studio, it now has completed plays up through September. For both August and September it has produced a list of one, two and three reel subjects, featuring its stars, which have been produced especially for varied programs. The subjects have just been announced by George K. Spoor, president. Two features for this month also are nearing completion. These are " The Sting of Victory," written by Charles Mortimer Peck, and featuring Henry B. Walthall, supported by Antoinette Walker. This is a five reel photoplay and deals with the civil war and reconstruction period. " The Return of Eve," also a five reel feature, taken from the stage production of Lee Wilson Dodd, features Edna Mayo, supported by Eugene O'Brien, well-known both on the stage and in feature photoplay productions. The three-reel subjects for September include such productions as " The Higher Destiny," featuring Warda Howard and Edward Arnold ; " A Million for a Baby " presenting Bryant Washburn, Marguerite Clayton, Lillian Drew and Sydney Ainsworth, " The Way of Patience " featuring Nell Craig, Darwin Karr, and Ernest Maupain and " Twin Fates " presenting Marguerite Clayton and Sydney Ainsworth. Among the two reel productions are two reissues, " His Stolen Fortune " and " The Mysteries of Room 643," featuring Francis X. Bushman. The one-reel subjects will include " The Canimated Nooz Pictorials," cartoons by Wallace A. Carlson together with George Ade fables and scenics showing the beauty spots of America and Canada. In August the three reel photoplays include " The Face in the Mirror," with Josephine Sylvester and Edmund F. Cobb, "Worth While," featuring Bryant Washburn and Marguerite Clayton, " A Little Volunteer " presenting Joyce Fair and " The War Bride of Plumville " featuring Nell Craig, Ernest Maupain and Harry Dunkinson. The two-reel subjects include "The Chimney Sweep," featuring Joyce Fair, " A Tin Soldier," one of the famous plays by Charles Hoyt and two reissues featuring Francis X. Bushman, " Three Scrath Clue " and " The Motor Buccaneers." Two George Ade fables, " The Fable of Books Made to Balance," and " The Fable of How Wisentein Did Not Lose Out to Buttinsky " a " Canimated Nooz Pictorial " and scenic comprise the list of one-reel subjects. various film publicity departments, as unassailable— then we are out of form. " No two editors consider the same article of the same value. No two men give any one article the same consideration. No two men think alike. It is the absolute independence of the thinking editor which makes the American newspaper the tremendous power it is. " I do not consider my written material of any better quality than the average press man sends out, bar one or two who do not take their work seriously. I offer here with a few letters received from editors, all perfect strangers to me and addressed to World Film." Excerpts from some of these letters follow : George B. Newland, dramatic editor of the Cincinnati Post, writes : "Your weekly press matter is excellent, particularly the short items. Continue sending it to my desk." E. F. Harkins, of the Boston Journal : " Many thanks for the excellent pictures for the Leading Man Series we are planning and for the biographical material. Your publicity service is admirable and the World Film News is a veritable feast for the busy dramatic editor." From The Newark (N. J.) Star-Eagle: " Your publicity matter, especially the Do You Know That sheet is very welcome. Please send it regularly." From C. J. Tefft, photoplay editor, of the Toledo Times : " Your little paragraphs headed Did You Know That is very good matter, and we are using this every Sunday in our motion picture section." Richard F. Andrews, assistant managing editor of the Hartford Times ; " It may interest you to know that while we ordinarily devote very little space to moving pictures and while we are notoriously gun-shy of any matter prepared by pi ess agents, we have found this series (Gail Kane's article as supplied by Mr. Reichenbach) of unusual interest to our readers." Henry E. Daugherty, of the Knoxville Sentinel : " Only recently we began to receive your World Film and Equitable bulletins, and I find therein some excellent news items, some of which we have already used."