Motion Picture News (Jul-Aug 1916)

July 15, 1916 ACCESSORY NEWS SECTION Other airdoraes opened are the Mercantile at Third and George streets; the Peoples at Seventh street below Gira'rd aveniie;' the Ridge avenue at Thirty-first and Ridge avenue; and The Airdome, Fiftythird and Market streets. The Coliseum, at Forty-ninth and Market streets, Philadelphia, will close on Jnly 1 and be entirely rebuilt, before opening again about September 1. The owners will spend $10,000 or more on improvements. The interior will be torn out and practically a new theatre, with only the Hresent walls Avill arise. Even the name will be changed. A new organ will be^ put in and new equipment generally. When completed the house will be under the management of Columbus Starnper who already has the Tioga, Franklin and Cedar. The theatre is now a' five-cent house, but the price will be raised to ten on its reopening. Carl P. Berger is architect for alterations and additions which are being made to the Poplar theatre, at 903-07 North Sixth street, Philadelphia, for the Popular Theatre Company owners. A. A. Luzardi is now manager of the HofTman theatre at Fifth and Tioga streets, Philadelphia which is owned by J. Schmidt.' Several changes for betterment have been made by the new manager amongst which is a special program for children on Saturday. The new Strand theatre, Altoona, representing an investment of $200,000 and erected by Isaac and Jacob" Silverman, was formally opened Monday, May 29. The theatre has a seating capacity for 1750, and is one of the largest and most beautiful moving picture playhouses in the State. This is the third large picture house completed in Altoona within the past year. TENNESSEE It is understood that the Alcazar motion picture theatre, Chattanooga, owned by the Signal Amusement Company is to be enlarged and its seating capacity increased from 675 to 1,100 on the lower floor. The intention of the company is to put a large balcony in the theatre within the near future. The price of admission to the Alcazar, which has been fifteen cents, has been lowered to ten cents. A majority of the patrons have expressed themselves as favoring shorter shows. The same class of high grade pictures will be retained, but the news films and travelogues will be transferred to another house of the company. There is a report that the Colonial theatre, also controlled by the Signal Amusement Company, will be remodelled. This theatre is now dark. The new motion picture theatre, corner of Ninth and A streets, Chattanooga, is now practically complete. The finishing touches are now being put on the building. A ventilating system has been installed. The front of the theatre is attractive and will be brilliantly lighted. The new film house will cater to colored picture patrons. TEXAS The Star theatre at Sraithville, managed by Alfred A. Bauscher, burned May 13 ; but is now being rebuilt on a more extensive scale. The new house will seat around 600 and be equipped with all modern paraphernalia. A. D. Baker Amusement Company, of which A. D. Baker is general manager, will have charge of the house. This concern also manages theatres in San Marcos, Brenham, Luling, Shiner and Gonzales, Texas. The Key theatre, Houston, operated by Miss E. Johnson, one of the few lady exhibitors in the Southwest, has been remodeled throughout and 350 new upholstered opera chairs installed. The Lincoln theatre, at Houston, has been completed and is now under the management of Miss E. Johnson, who also has the Key theatre. The Lincoln vras built at an outlay of $20,000 for colored people only ; it seats 600, and has a Style K. Wurlitzer Unit orchestra. The Pastime theatre at Canadian, has been remodeled throughout and new opera chairs installed. It is under the direction of T. V. Humphreys. Paul Baracco has a new motion picture house on the north side of Main street in Houston, which seats around 500, and is getting good business. JFISCONSIN At a cost of $24,000 the Pearl Amusement Company will build a photoplay theatre on Fourteenth avenue near Mitchell street, Milwaukee. The structure which will be of concrete and will be 50x115 feet. Architect W. C. Weeks, Sheboygan, will close bids soon for the erection of a photoplay theatre for R. B. Guyette, Sheboygan Falls. It is to be of brick, one story high and 40 x 90 feet, with a seating capacity of five hundred. The Kewaskum Amusement Company is taking bids for the erection of an opera house in that city. WASHINGTON Contracts have been closed for the new Pantages theatre building, Tacoma, and work will be started at Ninth street and Broadway for the $300,000 structure, which must be ready for occupancy in ten months. A ground lease was taken for forty-nine years at a sliding scale and Alex Pantages takes a building lease for the same period at $1,500 a month. He agrees to expend $50,000 in decorating the theatre. The structure will be a replica of the Pantages theatre in Seattle and six stories in height. Get acquainted with "FULCO" The Department Store MOVING P I r T 1 J R F TRADE MACHINES EQUIPMENT SUPPLIES Our catalog cover* the line from A-Z E. E FULTON COMPANY 156 W. Uk« St. CHICAGO. ILU GKORGIA Mr. Exhibitor We will have on display at the 6th NATIONAL EXPOSITION AND CONVENTION OF THE MOTION PICTURE INDUSTRY AT THE COLISEUM, CHICAGO, JULY 12th TO i8th a full line of the latest M. P. Machines, Converters, Rectifiers and Accessories. Now is your chance to pay us a visit and get acquainted. Don't forget to investigate our easy payment plan, which enables you to purchase any make equipment from us at a small outlay of money. ; Don't Miss It. Don't Forget the Date and Nam^ Our men at the exhibit will be pleased to give you full particulars, AMUSEMENT SUPPLY QDMPAISfY Dealers in Motiograph, Simplex, Powers, Edison and Standard Machines, Transverters, Motor Generators, Rectifiers and everything pertaining to the Moving Picture Theatres. 3rd floor. Mailers Bldg., Cor. Madison Street and Wabash Ave., Chicago, 111. For Artistic Lobby Display and Stage Decorations of Artificial FLOWERS, LEAVES, GARLANDS. PALMS. Install our line TREES, VINES. WREATHS AND Estimates made and theatres decorated under contract by our expert. Our 32-page catalogue No. 3. illustrating in colors the latest artificial flowers fdr Theatre decoration, FREE. FRANK NETSCHERT COMPANY, INC. 61 Barclay Street New York City