Motion Picture News (Jul-Aug 1916)

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322 MOTION PICTURE NEWS Vol. 14. N DISTRIBUTING Famous Players, Lasky, Morosco and Pallas Productions. What would you have to pay in the open market for a Mary Pickford, a Marguerite Clark, or a Geraldine Farrar picture? What would you have to pay for two more pictures by the other Famous Players, Lasky, Morosco, and Pallas stars, who stand with them in the Paramount top line? And what would you have to pay for five more big five reel features, rounding out a month's program? Add up the total, then ask the Paramount Exchange how much you, would be charged for the full Paramount Service of two pictures a week under the Paramount plan. THE PRICE WILL BE LESS THAN THE OPEN-BOOKING COST OF THREE Ask Our Exchange To-day. rOUB EIGHTY FIVE. L-' FIFmA\^NUE Vm' FORTY FIRST S& 1^ NEW YORK . N.Y. Be sure to mention " MOTION PICTURE NEWS " when writing to advertisers.