Motion Picture News (Jul-Aug 1916)

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July 22, 1916 MOTION PICTURE NEWS 327 s ■ ■ H I ■ ■ i s a ■ ■ i s i I I M V ■ The public is discriminating and prefers to patronize theatres showing photoplays of quality. In booking photoplays, then, the wise exhibitor always bears quality in mind, at the same time keeping sight of the box office value of the pictures he considers. The William Russell series has these two important factors. Every agency for high class motion picture production has been used in this series. The star, William Russell, is one of the screen's great drawing cards. Eight five reel productions, each a distinct subject, comprise the series, which may be booked at any one of the 68 Mutual exchanges. Released June 8 SOUL MATES Released July 6 THE HIGHEST BID Released Aug. 3 THE GUIDE Released Aug. 31 THE MAN WHO WOULD NOT DIE Produced by American Film Co., Inc. S. S. Hutchinson, Pres. JUL D c D □ □ D 0 H 0 □ □ m Better to read fifty advertisements than to miss the one YOU need.