Motion Picture News (Jul-Aug 1916)

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July 22, 1916 MOTION PICTURE NEWS 329 CIAL FEATURE Sudden changes unexpected developments in each big two-act chapter of "The Secret of the Submarine" keep enormous audiences on the edges of their seats! Action — plot — speed account for the monumental nation-wide success of this serial. Exhibitors' letters say it is the greatest money-maker ever produced! Presented by American Film Co., Inc. Best Serial Ever Booked! MUSE . US THEATRE Dayton. 0.. June 23. 1916. Mutual Film Corp., Cincinnati. 0. Dear Sirs : Please be advised that I am having a hi?, success on " THE SECRET OF THE SUBMARINE.'' I pack them in my house every Monday night and get 10c for it. I think the acting and photography too fine in the picture. I have run several serials but I never got one so goo-1 as " THE SECRET OF THE SUBMARINE. Please find check enclosed for chapter No. 3 and yours for success. I will recommend it to any exhibitor who has a dull Monday night like myself. It will get the business. Thanking you, I remain. Very respectfully yours, [Signed] D. H. THOMPSON. Directed by Geo. Sargent Novel of the Hour! PILE UP PROHTS for Fifteen Weeks! Big profits — sure profits! Book "The Secret of the Submarine" for that dull night — make it the busiest. Get "rain or shine" capacity. A smashing, thrilling two-act chapter released every week for fifteen weeks. Chapter Nine released July 17th. Act now! RUSH your reservation. Apply to "The Secret of the Submarine" department of any Mutual Exchange or at Mutual Film Corporation, 71 W. 23d Street. New York City American Film Co., Inc. SAni'b.'rLSJJSfs"'^'^^^"^^''''^^ SDCCI si J 000 of the country's representative newspapers are publishing for millions of readers *^ E. Alexander Powell's absorbing, thrilling novelization of "The Secret of the Submarine." New York World — Boston Herald — Baltimore American — Pittsburgh Gazette-Timet Buffalo Courier — Cleveland Leader — Omaha Bee — Chicago Hmrald — Indianapolis Star St. Louis Times — New Orleans Item — Dallas Journal — Milwaukee Journal Salt Lake Telegram — San Francisco Chronicle — Los Angeles Record AND 1000 OTHERS You are wasting your opportunities if YOU ignore advertising.