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75 ir^lon St.
Boston
67 OnrdtSl.
Chicago
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Cmcinnati
GeveUnd 2077 E. 4ik Si.
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Denver
Detroit 502 Pcitr 5™M BlJf.
Kansas Gty Mo.
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Los Angdcs 643 &. Olh>c St.
MuiDeapolis . 608 N. Fini At.
New Yort City
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e can only govern our own course by the proven experience lers
San frarvcisco, „ /^/
V-L-S-E Inc., New York City. Gent] emen :
I want to say, without any desire to flatter, that the only true and consistent policy of an exchange releasing features, is the one adopted by your concern. The open market affords every manager the opportunity of taking the pictures he knows are pleasing and suited to his clientele. Every theatre throughout the country is peculiar unto itself. The management reflects the policy that its customers expect and desire, not alone in the internal workings of the house, but in the program offered.
There are a number of pictures which are beautiful and costly productions, and wonderful in costuming and scenic effects, which I cannot use because they are not the type of pictures which my audience desires.
But through your consistent policy, I am privileged to pass these by instead of being forced to take them and lose money on them, and play such pictures as "God's Country and the Woman." "Sherlock Holmes," "The Great Divide," "The Valiants of Virginia" and many others such as those which we have successfully played, which I know will be pleasing to my patrons and that I will make money on. .J We have built our success on the basis of this policy and the reputation of the pictures which we get as a result. Frankly, I am willing and glad to admit that this policy has made it possible for us to see far enough into the future to warrant our making an expenditure in San Francisco of $1,700 000 to properly exploit good pictures of all makes, by the open booking plan.
Very truly yours, ^
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VL.S. E. Inc
Philadelphia 229 N. l2lhSl.
Pittsbuig 1 1 7 Fo4in), At.
San Francisco 986 Mprkd Si.
Salt Lake City
129 E. StamJ SothSL
St Louis
3630 Olive Si.
Seattle 415 O&v Si.
Washington D.C.
ell E. Sinrt
N. W.
New Orleans
342 Banm St.
Syracuse
/ 17 WoUon Si.
Toronto 15 Wilivx Am.
Montreal
204 Si. CalheHM
Si.