Motion Picture News (Jul-Aug 1916)

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MOTION PICTURE NEWS Vol. 14. No. 3 Feeling the Public Pulse Box Office Test If you have been giving your patrons lengthy, monotonous programs, change the diet to short pictures with an abundance of variety, plenty of comedy, featuring distinguished stars — and note the immediate change in your receipts. -o He KNOWS after 15 years' experience Z. E. Reasoner, Beaconsfield, Iowa, wrote to our Des Moines branch: "I am still high in my praise of your service you know after being in the picture game for 15 years as I have been, one knows when he is getting what is due him in the way of service, class, treatment, etc." GENERAL FILM COMPANY, Inc. 440 FOURTH AVENUE NEW YORK Be sure to mention " MOTION PICTURE NEWS " when writing to advertisers.