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July 22, 1916 MOTION PICTURE NEWS 379
The News Reel That Gets There
Most moving picture theatres put news reels in the class of "fillers" — something that their patrons like but would not come especially to see. That idea belongs to the dead past.
The HEARST INTERNATIONAL NEWS PICTORIAL is not a yWtr" but a "FEATURE."
Engaged in its production is the greatest news gathering organization in the world — the biggest and livest cainera staff in the world— and the quickest service in the world.
Hearst International News Pictorial
The local boat race and the firemen's parade are the old standbys of the ordinary news reel. There's no credit in that. Anybody with a camera and carfare can produce that kind of news reel.
But
When the big thing happens — when the battleship goes down — ^when our troops meet the Mexicans — when faraway, startling news flashes across the world— you'll find it in the HEARST INTERNATIONAL NEWS PICTORIAL.
That's why live exhibitors are booking this semi-weekly feature. It's there with the goods — a genuine twice-a-week newspaper of the films.
P. s.— We are advertising HEARST INTERNATIONAL NEWS PICTORIAL to ten million people. Your patrons are among them.
INTERNATIONAL FILM SERVICE, INC.
2 COLUMBUS CIRCLE, NEW YORK
NEW YORK, 7th Avenue at 49th Street SAN FRANCISCO, 280 Golden Gate Ave.
CHICAGO, 207 So. Wabash Avenue PHILADELPHIA, 1335 Vine Street
BRANCHES: BOSTON, 69 Carver Street WASHINGTON, 712 nth Street, N. W.
ATLANTA, 146 Marietta Street PITTSBURGH, 938 Penn Ave.
LOS ANGELES, 912 So. Olive Street ST. LOUIS, 3313 Olive Street.