Motion Picture News (Jul-Aug 1916)

August 19, 1916 ACCESSORY NEWS SECTION 1125 GENERAL ELECTRIC PLANT IS A BEE-HIVE OF INDUSTRY ON arriving at the General Electric Company's plant at Schenectady, N. Y, I was met by G. H. MacClellan and R. E. Russell, who spared no pains to make my visit an enjoyable and profitable one. Seeing the Mercury Arc Rectifier in actual course of construction has given me a better idea than ever before as to its desirability for the exhibitor who wishes a current changing device at a moderate cost. Though I have been operating one of these rectifiers for a period of seven years, I gained more knowledge in the care and operation of this device than I had had previously, thanks to the painstaking care with which Mr. MacClellan explained every detail as to its construction, operation and maintenance. This is, in my estimation, one of the most simple and easiest devices for an operator to handle, giving practically no trouble to the man who uses a little common sense in the handling of it. It is the intention of this department to more fully describe this and the other devices of its kind as soon as complete data is furnished by the manufacturer. DISPLAY OF PRECISION MACHINE COMPANY AT CHICAGO, DRAWS LARGE CROWDS WHAT was easily one of the most attractive displays at the • Chicago exposition, was the exhibit of the Precision Machine Company, in charge of Frank Cannock, treasurer ; L. W. Atwater, sales manager, and E. M. Porter. Different models of the Simplex projector were on exhibition and caused much favorable comment among the operators who visited the Simplex booth. The " Snow-white " beauty shown in the background was very much admired with the various colored lights playing on it. It was no common occurence to find a crowd OPERATORS IN MILWAUKEE CULTIVATE THEIR SOCIAL INSTINCTS IN COSY CLUB QUARTERS AN organization unique in the annals of the photoplay world is the Movie Club, 226 Third street, Milwaukee. This club, which was organized by seven members of the operators' union, furnishes a place of amusement and recreation for the operators, especially after show time. The Movie Club is a sort of a dry canteen for the local union. It is entirely self-supporting. Here the operators may gather after show time and enjoy a game of pool, checkers, or read the papers. Prominent among the periodicals is Motion Picture News, which, by the way, is the only trade journal taken by the club. The rooms are open from 10 A.M. till 2 P.M., and all visiting I. A. members are cordially invited to. use them when in Milwaukee. The organizers of the Movie Club are Leo Guinan, president; John Black, treasurer; Paul Mayott, C. Rotter, Emile Behr, Edward Schtzman and E. Close. The Simplex Booth at the Chicago Convention lined up in front of the exhibit, admiring and asking questions about it, which Mr. L. W. Atwater was always ready to answer. With its comfortable wicker chairs and its tone of refinerhent and elegance, it. was -no wonder that this booth was always filled with visitors. Souvenirs given out by this company were bird calls bearing the legend : " I am chirping for Simplex." EST T S -But True " For A' That" "The Best is Always Cheapest in the Long Run" "An inferior article is dear at any price" One ruined film, one "little break down," one interrupted performance, costs more than the difference between a " Simplex" and an ordinary projector. The following testimonial is no " Chestnut" but right up-to-the-minute and proves what we say about "Simplex" Projectors. . Circleville, Ohio, Precision Machine Co., July 26, 1916. New York, N. Y. Gentlemen: We are using a pair of Simplex Projectors, one motor driven, with thorough satisfaction. Our old machine (Serial No. 695) we purchased from Mr. Dwyer, Columbus, O., in May, 1913; with the exception of one intermittent sprocket we have placed no repairs whatever on this machine, and it has been operated daily since that date. ^■ I attribute this perfect record to buying a 14 Karat Projector in the first place, and thereafter keeping it cleaned and oiled. Circleville will always have a consistent Simplex advocate in Yours very truly, (Signed) L. M. SALTER, Operator, Grand Opera House. Send for Catalog " N." 1 ^\CHIN£ 317 East 34thtStv Newlfork Better to read fifty advertisements than to miss the one YOU need.