Motion Picture News (Jul-Aug 1916)

n-32 ACCESSORY NEWS SECTION Vol. 14. No. 7 B!llllllllllllllllllllll|i';illlllllllllllllljliil ^nim pING COrtPM" Exclusive Manufacturers of Furnishings for Theatres, Schools, Churches and all Public Buildingg B When you want Opera Chaire, remember W0 have I .")().()()() (;iiAi!;s I ALWAYS IN STOCK ^ in 6 dififerent styles in Imitation Mahogany and Circaulaa Walmit flM»hf% = assuring you satisfactory selection and I IMMEDIATE SERVICE I Other designs of Upholstered and Unupholstered Chairs unlimited in i § number, furnished in 25 to 50 days after receipt of specifications, depending | g on character of chairs selected. g = Our Consultation Service, specializing in designing economical arrange* 1 s ments for theatre seating is tendered to you without any charge whatever. i H Descriptive literature on request. i M i 1 For prompt attention address: | j General Offices: 1012 LYTTON BUILDING, CHICAGO, ILLINOIS | 1 Sales Offices in all principal cities 1 III!" 'NIII!IIIII1Illljl1l|[||in[||l1ll[[||[|||||||tllllll{|||||Itll1|||||||]|I![|j|lllll||||11I|t^ Ihey give an artistic effect obtained only by very expensive moulded plaster ceilings. Hundreds of designs to choose from. iliese ceilings are fire-retardant, non-collapsihle. easily cleaned and quickly erected. Wiit^ for Handsome Catalog D. M. N. THE BERGER MFG. CO., Canton, Ohio New York Philadelphia ChicagD Minneapolis San Francisco xport Dept.:— BergerBldg., New York City, U.S.A. Branches; _Boston St. Louis AT THE COSTELLO, OJVNED BY OCHS, PATROLS CHOOSE THE FEATURES 'HE Costello, 23 I'ort Washington avenue, New York City, one link in the chain of theatres under the direction of Lee .'\. Ochs. is a modern jjhotoplay house. The building is situated in one of the best residential sections. It was designed by A. Sheinhart. 194 Bowery, New York City. The construction was completed late in 1913. The frontage of the building is 53 feet and the depth is 156 feet. The exterior is terra cotta and of an excellent design. Upon entering one is greeted by a spacious outside lobby, 30 feet wide and irregular in depth, one side 10 feet and the other 20 feet. To the left the box office occupies about 160 cubic feet of space, and is equipped with an automatic ticket selling machine ; also a coin machine, which eliminates delay. One naturally expects to see posters hung about the lobby, but not here. .Mr. Ochs does not lielieve in them. He has an excellent substitute in neat picture frames made especially for him by -Menger and King, in which he displays the leading scenes from the feature pictures. The inside lobby measures 32x48 feet, with an exposed winding, cast-iron stairway to the right, which leads up to Mr. Och's office and the projection booth. Keenestone adds to the attractiveness of the interior decorations. Drop lamps hang from the metal ceiling. The tlorjr is cement. One cannot help noting the great difference in temperature upon entering from the street. J. Sarzin, the manager, says he could almost make one freeze in the summer with the help of the two big 8-feet fans on the roof, which are part of the Typhoon ventilating system used. Adequate heat is maintained in the winter ijy the International heating system installed in the liuilding. The indirect lighting system is used and the power supplied by tlie United Electric Company. Comfort is assured when the patron sits in one of the leather ui)h()lstered chairs manufactured by Merrit A. Seamen. There are 600 of these chairs in the theatre. The projection booth is one any motion picture house could be proud of. It is equipped with two Simplex machines, motor driven. Two Hallberg generators include the equipment for reel service. The pictures are thrown on a Merroid screen, 18x22 feet, the throw being 100 feet. Music is furnished l)y Sylvester Krause and his orchestra of four musicians. This picture theatre shows films of the General Film Service and all the best features obtainable, mainly chosen by its patrons. Metro. Paramount, V-L-S-E. World and others are among the most popular. Seven and eight reels of excellent pictures are shown at a performance, and five performances constitute a day. Louis P. Pliiiwin. the operator, starts the machines going at 1 :30 and the last performance is over at 11 P.M.. the admission lieing. matinees, ten cents, and evenings fifteen cents. ]\Ir. Ochs belie\ es in direct advertising. He mails his patrons a weekly program. At present his mailing list exceeds 1,800. HARRISBLRG EXHIBITORS BY PURCHASE WILL HAVE LARGEST PENNSYLVANIA PICTURE HOUSE special to Motion" Picture News Harrisburg. Pa., Aug. 5. THROL^GH the purchase of the Einstein property, 221 Market street, on the city's busiest thoroughfare, the George Brothers, proprietors of the A'ictoria motion picture theatre, announced plans today to give Harrisburg the largest e.xclusive motion picture theatre in Pennsylvania. The property bought hy the George Brothers cost them $90,000 and adjoins the site now occupied by the A'ictoria theatre. According to James George, manager of the theatre, at least $30,000 will be spent in making alterations. The proposed playhouse will have a frontage of 55 feet and a depth of 210 feet. There will be a large lobby, with mural and statuesque decorations. It is also planned to have a balcony and a gallery. The seating capacity will be about 2,500. There will be a new pipe organ installed which, according to Air. George will be the largest used in any motion picture theatre in this section, and special attention will be given to the musical programs at each performance. High class artists will be emplo^'ed to operate the pipe organ. New chairs, new aisle carpets, rest rooms for .women, smoking Be sure to mention " MOTION PICTURE NEWS " when writing to advertisers.